tag:blogger.com,1999:blog-8550428.post3320599093371353438..comments2024-03-28T13:38:36.788-04:00Comments on Pharma Marketing Blog: Is This the Typical Mobile Health App Developer Hired by Pharma?Vladhttp://www.blogger.com/profile/04114063498108633047noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-8550428.post-91214247142861528562013-03-28T11:03:36.749-04:002013-03-28T11:03:36.749-04:00Perhaps its not surprising that so few patients us...Perhaps its not surprising that so few patients use these apps. For example, Kerri Sparling of SixUntilMe, a well-known diabetes blogger this week wrote something she entitled "Don't Be an Apphole" (see http://goo.gl/3PXj1 for that post). <br /><br />When she's asked which mobile apps she uses to help her manage diabetes, she replies "None, because I haven't found one yet that's useful." <br /><br />That's not the developer's fault; they aren't paid to understand the app user, but pharma, biotech and medical device companies should do a bit more homework before hiring them.Scott Shttps://www.blogger.com/profile/03286529314567223617noreply@blogger.com