tag:blogger.com,1999:blog-8550428.post3198599324242298712..comments2024-03-28T13:38:36.788-04:00Comments on Pharma Marketing Blog: Happy Pharma Social Media Halloween!Vladhttp://www.blogger.com/profile/04114063498108633047noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-8550428.post-53955764829525222302010-10-29T09:17:06.212-04:002010-10-29T09:17:06.212-04:00Agree! and who knows exactly what anyone is doing ...Agree! and who knows exactly what anyone is doing for their brand- I have no idea if Shwen is doing any of that. What I do know is that a lot of marketers are.<br /><br />Note: I also plan to elevate my spell checking skills/tools when firing off rapid blog responses in time to make a 9:30am meeting. haha <br /><br />At least my point was understood :)Jess Seilheimerhttp://jaeselle.comnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-14330310159956138292010-10-29T09:10:13.930-04:002010-10-29T09:10:13.930-04:00Jess,
Thanks for your comment. I think it should ...Jess,<br /><br />Thanks for your comment. I think it should be elevated to the level of a post all its own!PharmaGuyhttps://www.blogger.com/profile/10211557578124130640noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-36088997505311202272010-10-29T08:40:22.430-04:002010-10-29T08:40:22.430-04:00Great post John! Well said.
I'm of the belief...Great post John! Well said.<br /><br />I'm of the belief that no one should try to validate who "does what" in social media when you're only qualifying it to an approved brand or initiatives in the public domain. <br /> <br />Exhibit A) There are plenty of ways to utilize social media engagement and digital channel in the pre-launch market awareness phase. Initiatives that pre-launch brands focus on in this phase, some of which may not be public knowledge.<br /><br />- crowd sourcing HCPs input re: R&D initiatives<br /><br />- utilizing PatientsLikeMe to identify, recruit and communicate with appropriate patients for phase III trial enrollment <br /><br />- private HCP advisory board networks built through Ozmosis or Within3 social platforms<br /><br />- 3rd party social sentiment/listening analysis through Buzz Metrics, et al (something that takes months to garner learnings then analyzed/utilized internally to inform target engagement strategies for launch) <br /><br />- Unbranded disease awareness campaigns development- creating a need for new market entry (again something that may take months to create---tactics which may be teased out on a phased approach <br /><br />Exhibit B) There are also corporate level initiatives that utilize building policy around a company's POV on how they approach using these channels to optimize their communications.<br /><br />- these initiatives happen behind the scenes for months<br /><br />- corporate initiatives are sometimes not publicly published/available for analysis like Roche or AZ <br /><br />- corporate level investment in internal staff onboarding, education and applicability of using social media as a means to communicate internally with each other.<br /><br />My point: Having a public brand/corporate supported "patient community" does not equate to "I have done social media', and we should use caution when trying to qualify someone;s knowldeg or within the area. Lastly, let's please consider using appropriate terminology when referring to utilizing social engagement channels for our business/brand objective-- it's not "doing social media".<br /><br />Al things to take into consideration when proclaiming "people haven't done anything in social media". <br /><br />They are. <br />We all are. <br />You may just not know it.Jess Seilheimerhttp://jaeselle.comnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-19220002438149353202010-10-28T17:34:35.597-04:002010-10-28T17:34:35.597-04:00John: As you know I tend to say what is on my min...John: As you know I tend to say what is on my mind. My passion for patients drives my love for pharma marketing and I too am aware that one of the little secrets that I believe is hurting pharma marketers are that it tends to be the same people over and over saying the same things but doing little. I have nothing personally against Shwen but I mean he has not done really done anything of substance yet and works for a company that does not even have any approved drugs yet he is continually speaking at conferences and one has to wonder why he is speaking so much? Of course a lot of us are aware that some people who sponsor these conferences want us to pay to talk and others are aware that people who work in pharma often add conferences as achievements during their reviews. I personally want to hear from people who have done it not people who are educating colleaguesRich Meyerhttp://www.worldofdtcmarketing.comnoreply@blogger.com