tag:blogger.com,1999:blog-8550428.post1708690544361810973..comments2024-03-28T13:38:36.788-04:00Comments on Pharma Marketing Blog: DTC Spending Will Be Decimated in 2009, Experts SayVladhttp://www.blogger.com/profile/04114063498108633047noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-8550428.post-70236781386201716042009-01-21T15:36:00.000-05:002009-01-21T15:36:00.000-05:00RJ,I am writing up the results of my survey for Ph...RJ,<BR/><BR/>I am writing up the results of my survey for Pharma Marketing News. Want to share your results with me for publication?<BR/><BR/>Contact me.PharmaGuyhttps://www.blogger.com/profile/10211557578124130640noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-90294135338866839462009-01-21T15:29:00.000-05:002009-01-21T15:29:00.000-05:00It's important to note that not all categories are...It's important to note that not all categories are impacted equally. While the overall pie is shrinking, the shift from traditional media to the web continues to happen. Interactive is continuing to get a larger share of the DTC budget, and according to our own advertiser survey (n=75) will increase in 2009.<BR/><BR/>R.J. Lewis<BR/>e-Healthcare Solutions<BR/><A HREF="http://www.e-healthcaresolutions.com" REL="nofollow">e-Healthcare Solutions</A>Unknownhttps://www.blogger.com/profile/14784510547852709337noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-64087740936062398132009-01-19T12:01:00.000-05:002009-01-19T12:01:00.000-05:00With dollars being used to acquire other companies...With dollars being used to acquire other companies, less people going into to see physicians and patients cutting back on Rx's because of tight dollars it's easy to see how DTC could be cut so much.<BR/><BR/>Most pharma companies are run by people who do not have a marketing background and are suspect that marketing can add value to the company. They also feel that this is a time to follow an Ostrich and stick your head in the ground when it comes to new DTC initiatives. <BR/><BR/>If we believe that DTC provides consumers with valuable information and motivates them to be proactive about their healthcare than what we should be doing is looking for new ways to reach consumers not "pulling back". Perhaps it's because the DTC model only values TV and has not learned how to really leverage the Web? In any case there are no winners here if in fact DTC is pulled back only losersAnonymousnoreply@blogger.com