tag:blogger.com,1999:blog-8550428.post1664629029834637201..comments2024-03-10T05:12:12.373-04:00Comments on Pharma Marketing Blog: Google's Wacky Wiki is Whack! Pharma Should Demand Ability to Block It!Vladhttp://www.blogger.com/profile/04114063498108633047noreply@blogger.comBlogger15125tag:blogger.com,1999:blog-8550428.post-14574298446975746082011-03-06T21:19:25.299-05:002011-03-06T21:19:25.299-05:00I can't check this right now using my iPad - s...I can't check this right now using my iPad - sidewiki isn't available I suppose without Flash. Anyway, a lot has changed since then, including a site remake. In that time, Pfizer may have learned a lot about how to game sidewise to their benefit.PharmaGuyhttps://www.blogger.com/profile/10211557578124130640noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-52675059097058237292011-03-06T18:51:57.168-05:002011-03-06T18:51:57.168-05:00Your entry doesn't even come up when I visit t...Your entry doesn't even come up when I visit the website (probably because their algorithm ranked your comment as low quality. I think it's quite clever that tricksters will be fooled into thinking their content is prominently featured, when it isn't, no?. Care to recalibrate your assumptions?Pharma rxhttp://www.thepharmacyone.comnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-66296937476719415782009-10-06T00:28:49.318-04:002009-10-06T00:28:49.318-04:00This isn't actually Google's idea. There a...This isn't actually Google's idea. There are a few others that have been in this game for a while. They're just not named Google, obviously. There's also a script out there to block it from your site.<br /><br />It's a geek tool so I doubt average consumers will jump on board any time soon. I'm all for the idea though. For all those marketers (pharma or not) who have been hesitant in approaching social media in any way, this is a nice little knock on the door.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-34741998764115745522009-10-02T09:04:23.282-04:002009-10-02T09:04:23.282-04:00This should make for some fun dialog when the FDA ...This should make for some fun dialog when the FDA has their upcoming forum. Talk about completely out of our control?! Forget what people are doing in unbranded or social media areas. This has the potential to de-rail regulatory approved, tightly managed sites and content. @mmyerspalioUnknownhttps://www.blogger.com/profile/13114977068659954267noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-64789099225441395412009-10-01T18:42:11.888-04:002009-10-01T18:42:11.888-04:00Definitely NOT one of Google's better ideas......Definitely NOT one of Google's better ideas...MHR Center for Womenhttp://www.mhrwomens.comnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-12796979771118668752009-09-30T19:23:30.910-04:002009-09-30T19:23:30.910-04:00John, the debate out of the pharma industry is qui...John, the debate out of the pharma industry is quite hot and according to this article published by 'The Guardian' you may be right: http://bit.ly/pytnz<br /><br />On the other hand: "Google has made it clear they don't want comments to get out of hand within Sidewiki. The company has set up a Sidewiki program policy (http://bit.ly/2wgBw8) that prohibits from posting spam, malware, hate speech, copyrighted material, or links to sexually explicit material." (from: BusinessWeek http://bit.ly/2mo3kG)blogaceuticshttp://www.blogaceutics.comnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-31973006207856391542009-09-30T17:54:54.563-04:002009-09-30T17:54:54.563-04:00To Anonymous: If you go to http://www.viagra.com/ ...To Anonymous: If you go to http://www.viagra.com/ you will be able to see the entries. If you go to http://www.viagra.com/index.aspx<br />you won't. Google SideWiki allows to comment every single page on a web site, and even a selection of a sigle page. So to check the entries it is necessary to point to the exact url.<br /><br />Miguel A. Tovarblogaceuticshttp://www.blogaceutics.comnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-75818026581524110862009-09-30T16:26:19.561-04:002009-09-30T16:26:19.561-04:00As far as I can see, sidewiki is full of bugs. Rem...As far as I can see, sidewiki is full of bugs. Remember, it's still in beta. Some people have told me one minute they cannot see my entry and the next they say nevermind, saw it. I cannot see some entries myself on my own blog that I know are there. Then, later on I do see it.<br /><br />Whatever my ranking, the main issue is that this is really whacky and will get Google no points with its major advertisers!PharmaGuyhttps://www.blogger.com/profile/10211557578124130640noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-68186447806386608242009-09-30T16:22:53.367-04:002009-09-30T16:22:53.367-04:00"John, first of all an observation. You write..."John, first of all an observation. You write: "I note with a certain amount of pride that MY sidewiki entry is on the FIRST PAGE of the sidebar, whereas these others are relegated to page 2!". The same happens to me. My entry is also on the first page. So it seems that it is a feature of Google SideWiki to show first a page with the user's entries and then others' users comments."<br /><br />John, Your entry doesn't even come up when I visit the website (probably because their algorithm ranked your comment as low quality. I think it's quite clever that tricksters will be fooled into thinking their content is prominently featured, when it isn't, no?. Care to recalibrate your assumptions?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-54396448492636965112009-09-30T15:33:56.834-04:002009-09-30T15:33:56.834-04:00Remember, the last thing out of Pandora's Box ...Remember, the last thing out of Pandora's Box was hope!insiderhttps://www.blogger.com/profile/16046281532123990259noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-7682648772099046612009-09-30T14:14:35.467-04:002009-09-30T14:14:35.467-04:00Thanks for pointing that out!Thanks for pointing that out!PharmaGuyhttps://www.blogger.com/profile/10211557578124130640noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-4733982870140492392009-09-30T14:12:40.774-04:002009-09-30T14:12:40.774-04:00John, first of all an observation. You write: &quo...John, first of all an observation. You write: "I note with a certain amount of pride that MY sidewiki entry is on the FIRST PAGE of the sidebar, whereas these others are relegated to page 2!". The same happens to me. My entry is also on the first page. So it seems that it is a feature of Google SideWiki to show first a page with the user's entries and then others' users comments.<br /><br />On the other hand I think this is not an easy case to close. Other industries might also want to be excluded to avoid negative entries from consumers, competitors, former employees,... I don't see why should Google grant an exception to one industry and not others.<br /><br />If it is going to be adopted by mainstream quickly or slowly it is a difficult prediction to make. Not a long time ago similar things were being told about Twitter. And I still find people expressing doubts about the utility of this tool. <br /><br />With regards to the commented exception that allows pharma companies to mask the url's of their brand sites is rather tricky and consequently unjustifiable. I think it is a bad policy because as you mention consumer might be fooled.<br /><br />As Steve Swoodruff put it yesterday: Pandora's box has been opened.<br /><br />Miguel A. Tovarblogaceuticshttp://www.blogaceutics.comnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-2290959032343640032009-09-30T10:40:17.260-04:002009-09-30T10:40:17.260-04:00Wow! this is by far google's worst idea ever!...Wow! this is by far google's worst idea ever! As doc Murray said it will become a wild mess of spam and insults being thrown back and forth between competitors. They should seriously rethink this thing!Pharma Heidihttp://www.247-pharmacy.comnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-62675665014363457102009-09-30T09:53:22.709-04:002009-09-30T09:53:22.709-04:00Sure, I'd like an exception as well. I also wa...Sure, I'd like an exception as well. I also want an exception to the redirect URL rule for adwords, but I won't get it. Meanwhile, Google has giving pharma an exception for years.<br /><br />Your legality issues are interesting.PharmaGuyhttps://www.blogger.com/profile/10211557578124130640noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-61496808400454971722009-09-30T09:32:00.610-04:002009-09-30T09:32:00.610-04:00John,
This one's a little more complicated fo...John,<br /><br />This one's a little more complicated for Google to make an exception. What's the basis? What corporation would not want an exception and have an equally compelling reason?<br /><br />One way to look at this is to analogize it to an online Picket line. Picketers cannot trespass on certain property and cannot enter facilities, but at the right distance can exercise their free speech. Is the SideWiki a form of trespassing? <br /><br />Its possible also, because of the co-location of the wiki content on the URL it will be viewed as copyright infringement? It'll be interesting. Depends on how the program is constructed perhaps. Its also voluntary, you don't have to walk through the picket line if you don't want to.<br /><br />Taking my regulatory hat off though, its cool technology, but I think the format will be a mess of noise and spam once it goes mainstream.<br /><br />John MurrayJohn Murrayhttp://www.grayscalecompliance.comnoreply@blogger.com