tag:blogger.com,1999:blog-8550428.post1192024747772314505..comments2024-03-27T01:34:23.434-04:00Comments on Pharma Marketing Blog: Pharma Marketing vs. Healthcare CommunicationVladhttp://www.blogger.com/profile/04114063498108633047noreply@blogger.comBlogger14125tag:blogger.com,1999:blog-8550428.post-21450461844627406852011-03-28T12:51:29.269-04:002011-03-28T12:51:29.269-04:00The bulk of "healthcare communications" ...The bulk of "healthcare communications" -- aimed both at consumers AND physicians -- is no doubt paid for by the top 20 pharmaceutical companies. So, while the term includes MORE than pharma marketing, the field is dominated by the pharma industry in terms of dollars spent. Using the term "healthcare communications" is a more "politically correct" way of saying "pharmaceutical marketing," IMHO.PharmaGuyhttps://www.blogger.com/profile/10211557578124130640noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-37463633293192446262011-03-28T12:35:54.407-04:002011-03-28T12:35:54.407-04:00Some companies do not focus solely on the pharmace...Some companies do not focus solely on the pharmaceuticals market, but also look to devices, diagnostics, or even consumer products. Increasingly, companies are diversifying and thus it would not be appropriate to call them "pharmaceutical companies." The common factor is that they have businesses related to healthcare and thus, are deemed healthcare companies. What would you call it?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-37886083638927284452011-02-04T12:30:26.178-05:002011-02-04T12:30:26.178-05:00I'm a healthcare communication specialist and ...I'm a healthcare communication specialist and I agree that healthcare communications encompasses more than pharma marketing. I had the good fortune of working for a company that was creating content to help reduce non-compliance on medications for chronic conditions. This pharmaceutical company funded work (although supporting the use of medications made by the company) also provided health information tailored to the individual. I'm glad to see this blogpost and look forward to more.K.D.http://www.healthcommunicationmarketing.blogspot.comnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-41940911280110526392011-01-21T13:55:40.856-05:002011-01-21T13:55:40.856-05:00Healthcare communication is just that, the task of...Healthcare communication is just that, the task of communicating healthcare concerns both internally to the hospital and externally to the patients. It's broader than the marketing folks would like you to believe.Healthcare Communicationhttp://www.vocera.com/solutions/solutions.aspxnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-52315986186926848562010-07-03T01:48:44.779-04:002010-07-03T01:48:44.779-04:00Totally Agree, John.
Working for a healthcare com...Totally Agree, John. <br />Working for a healthcare communication company, what we end up delivering are just pharma marketing tools which has possibly nothing to do with 'health' or 'healthcare' communication.Abhijit Shituthttp://www.watermelonhealthcare.comnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-50421345519885663662010-03-04T06:46:49.240-05:002010-03-04T06:46:49.240-05:00I think some pharma companies provide some health ...I think some pharma companies provide some health care services e.g. consultation through toll free phone number or emails .. also some companies may provide free laboratory check tests at the waiting areas at doctors clinics e.g. osteoporosis, cholesterol ... to increase the customer awareness about the disease to urge the doctor to prescribe their medicine.PROMO PHARMAhttps://www.blogger.com/profile/10473117248073722228noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-92051592280306934222010-01-15T05:33:36.104-05:002010-01-15T05:33:36.104-05:00Healthcare is indeed provided by Pharma for some ...Healthcare is indeed provided by Pharma for some products requiring intensive home management (e.g. parenteral nutrition, drug cartridge replacements). In these cases a Pharma employed nurse is used. However, strict segregation of the confidential patient data is made from company systems and the HCPs also operate to their professional code of conduct as they would in any hospital or other healthcare setting.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-32812016300165179282010-01-13T10:53:56.413-05:002010-01-13T10:53:56.413-05:00John, I'd recommend second thoughts about usin...John, I'd recommend second thoughts about using HIPAA Privacy "covered entity" status as a defining characteristic. Insurance plans are also covered entities, and I would say they have a lot more in common with pharma companies than they do with the HCPs who actually treat patients.Mario Cavallinihttp://www.sondra.netnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-21867587408565532792010-01-12T20:54:19.618-05:002010-01-12T20:54:19.618-05:00John,
Pharma companies do not deliver "healt...John, <br />Pharma companies do not deliver "healthcare" as you say; they provide the *tools* which may be used in the healthcare process. I LOVED the warfare analogy. (Guess I would... w/my nom de plume) Right on accurate.<br /><br />Marketing is one form of communication, true: a one-way form of communicating precisely chosen data in a careful way.<br /><br />I suppose some might be mislead by euphamisms about health and medicine just as they are about everything else.<br /><br />Jeremy, I don't usually feel like doctors "care" about my "health" either. But, I am not sure whether that is their job. <br /><br />(I skipped the video because its name...)Kelly Younghttp://rawarrior.comnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-51133710059727014302010-01-12T17:21:40.799-05:002010-01-12T17:21:40.799-05:00I think "health communications" is a bet...I think "health communications" is a better fit for some of what pharma does -- as in disease awareness messages. Of course, as I said, "healthcare communications" sounds to me like what hospitals and other healthcare providers do.PharmaGuyhttps://www.blogger.com/profile/10211557578124130640noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-45326025156322750022010-01-12T16:59:35.957-05:002010-01-12T16:59:35.957-05:00John, this topic is really close to home for me. A...John, this topic is really close to home for me. As you know, my newsletter and conference is intended to build bridges between pharma marketers, public health educators, and hospital marketers (and others). But trying to promote stuff with the umbrella term "healthcare communications" doesn't sound right to pharma, and of course "life science marketing" doesn't sound right to the public health folks. I wish I knew the right term for all, because there IS significant overlap IMHO.<br /><br />Also, is it "health" or "healthcare". Seems like healthcare communications means hospital marketing to most folks, even if that isn't the official definition.Kevin Krusehttp://www.kruresearch.comnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-10487717144861690942010-01-11T11:29:34.321-05:002010-01-11T11:29:34.321-05:00OK. The video doesn't ad much.OK. The video doesn't ad much.PharmaGuyhttps://www.blogger.com/profile/10211557578124130640noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-4634531680849585282010-01-11T11:26:14.848-05:002010-01-11T11:26:14.848-05:00John: I agree that pharmaceutical companies are NO...John: I agree that pharmaceutical companies are NOT healthcare companies... thanks for your written clarification...<br />PS - Ditch the euphemisms video... poor taste.Steven Maimeshttps://www.blogger.com/profile/00890116990120099679noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-46325699667242994592010-01-11T11:01:49.081-05:002010-01-11T11:01:49.081-05:00I dont necessarily feel like pharma companies &quo...I dont necessarily feel like pharma companies "care" about my "health"... my relationship to my health in terms of recommendations comes from my doctor, not from pfizer or whomever else. its a b2b2c industry, making the transition to b2c which is always awkward (see: the music industry)Jeremy Mhttps://www.blogger.com/profile/14960278405944898154noreply@blogger.com