tag:blogger.com,1999:blog-8550428.post116264427037178578..comments2024-03-27T01:34:23.434-04:00Comments on Pharma Marketing Blog: Lunesta, Google, and "bAdWords"Vladhttp://www.blogger.com/profile/04114063498108633047noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-8550428.post-66508539567762708772011-04-14T18:17:07.725-04:002011-04-14T18:17:07.725-04:00Does anybody know how much money makes Google per ...Does anybody know how much money makes Google per by year just with the add business? I'm trying to make a special paper for my class and this is something I can't still find in the web or any other resource!kamagrahttp://www.iservepharmacy.com/noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-1162986843061832082006-11-08T06:54:00.000-05:002006-11-08T06:54:00.000-05:00Maybe I should apply!Maybe I should apply!PharmaGuyhttps://www.blogger.com/profile/10211557578124130640noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-1162846144411099272006-11-06T15:49:00.000-05:002006-11-06T15:49:00.000-05:00We had exactly this discussion with a client a cou...We had exactly this discussion with a client a couple of weeks ago, and the client promptly collected examples of competitors whose search ads are violative in the same way as the Lunesta example you use — in fact, Lunesta was one of the brands identified.<BR/><BR/>I don't think the fault lies with Google in serving ads that violate the FDA's DTC rules, but I do think that Google and other search vendors could help by providing specialized solutions to regulated industries like pharma. You mention that it's not clear that mouse rollovers constitute fair balance, but assuming the FDA were willing to make that concession, AdWords from pharma companies could contain a safety information icon that would be a rollover away from fair balance. Increased pressure and industry self-policing (is "self-policing" the same as "being a snitch"?) may help pressure Google into considering such an offering, especially if big names like Lunesta, Lipitor, Viagra, and Avastin stop pouring money into AdWords buys and start throwing their weight behind Yahoo or another provider.Anonymousnoreply@blogger.com