tag:blogger.com,1999:blog-8550428.post115817984729988000..comments2024-03-10T05:12:12.373-04:00Comments on Pharma Marketing Blog: Rozerem Beaver BuzzVladhttp://www.blogger.com/profile/04114063498108633047noreply@blogger.comBlogger8125tag:blogger.com,1999:blog-8550428.post-31361081787422335742011-02-13T22:51:21.647-05:002011-02-13T22:51:21.647-05:00maybe it's about Lincoln's "beard&quo...maybe it's about Lincoln's "beard" and<br />a "beaver"<br />and a "diver"...put it together --what do mean dream of...<br />For the woman...a unicorn....again, both can be sexualAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-45663152043807061732009-03-16T05:14:00.000-04:002009-03-16T05:14:00.000-04:00Takeda Pharmaceuticals North America’s Rozerem sle...Takeda Pharmaceuticals North America’s Rozerem sleep aid, which used offbeat ad characters such as Lezley Jerrome and a beaver, cut spending from $91million in the first half of 2007 to $15million in the first half this year.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-45766917200275843472007-10-25T21:40:00.000-04:002007-10-25T21:40:00.000-04:00The beaver saws logs, abe lincoln as in lincoln lo...The beaver saws logs, abe lincoln as in lincoln logs, and the diver sleeps with the fishes. That is my take on it.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-48736124382675057482007-02-25T19:26:00.000-05:002007-02-25T19:26:00.000-05:00I can't believe the analysis of the add. Why look...I can't believe the analysis of the add. Why look into it so friggin deep for meaning. Why a beaver...? OOOO... sounds like a bunch of psuedo intellectuals with nothing better to do. The whole point of the damned commenrcial is that it is absurd. We see a guy in a robe having a conversation with Lincoln and a Beaver with a guy in a diving suit in the background working in the kitchen. This is absurd - why can't we just accept it as absurd. It seems like the type of thing you'd only see in a dream.. oh.. wait.. that is the point! I searched for the Beaver to find out who voiced it... not because I was wondering about whether or not he was placed there to symbolize sex. Get a life...Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-52008386166390308422006-11-19T09:18:00.000-05:002006-11-19T09:18:00.000-05:00Whatever turns you on!Whatever turns you on!PharmaGuyhttps://www.blogger.com/profile/10211557578124130640noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-82738180487867559162006-11-19T02:20:00.000-05:002006-11-19T02:20:00.000-05:00I think you are all missing something. Maybe ther...I think you are all missing something. Maybe there is no imagery. Maybe the ad is just supposed to be funny. Really damn funny. Beaver. Its a funny word. Its making a funny face. Its holding a jump rope and standing on a ladder. Its really really freakin funny. I tore it out of the magazine and put it in my wallet for when I feel like laughing. In fact, I'm laughing right now.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-1158248693462346622006-09-14T11:44:00.000-04:002006-09-14T11:44:00.000-04:00Are they selling any Rozerem?The silence is deafen...Are they selling any Rozerem?<BR/><BR/>The silence is deafening!insiderhttps://www.blogger.com/profile/16046281532123990259noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-1158240702005730002006-09-14T09:31:00.000-04:002006-09-14T09:31:00.000-04:00It looks like Takeda dropped the ball on the so-ca...It looks like Takeda dropped the ball on the so-called 'last click' problem -- getting a motivated searcher to find and navigate to the desired destination.<BR/><BR/>Like John, I too find a lot of "lost" Rozerem searchers in my archive of the brand's online ads:<BR/><BR/><A HREF="http://adverlicio.us/rozerem" REL="nofollow">http://adverlicio.us/rozerem<BR/></A><BR/>I didn't intend for this to happen, but Google seems to like my inbound links, keywords, page title, URL, etc. Net, I get a lot of their traffic (whether I want it or not). <BR/><BR/>Takeda would have been better served by supplementing the campaign with paid search marketing touting that they are the "official" Rozerem website. By investing in a broad set of keywords, they'd capture most of the traffic that John is describing. <BR/><BR/>A quick look at Google suggests they've completely overlooked this tactic. Very unfortunate!Anonymousnoreply@blogger.com