tag:blogger.com,1999:blog-8550428.post115132154719769137..comments2024-03-27T01:34:23.434-04:00Comments on Pharma Marketing Blog: Marketing Disguised as PRVladhttp://www.blogger.com/profile/04114063498108633047noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-8550428.post-49892742241924364082015-06-05T11:18:45.702-04:002015-06-05T11:18:45.702-04:00Great post. When you really think about it, market...Great post. When you really think about it, marketing and PR are so intertwined. I tend to believe that marketing is involved in everything you do as a professional and it's certainly something that we pay attention to here at our <a href="http://www.ellisstrategies.com/public-relations-massachusetts" rel="nofollow">MA public relations firm</a>.<br /><br />- Jackie from ESAnonymoushttps://www.blogger.com/profile/18083533462296252640noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-83087520947990181522015-03-18T08:05:17.287-04:002015-03-18T08:05:17.287-04:00Really great example you have shown in your articl...Really great example you have shown in your article, I completely agree with it.Robert Mikerhttp://www.affluencepr.com/noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-1151360644440980842006-06-26T18:24:00.000-04:002006-06-26T18:24:00.000-04:00John: Nice analogy and thanks for the link to Pete...John: <BR/><BR/>Nice analogy and thanks for the link to Peter's post. (By the way, what's up with him getting kicked off the Huff Post?) <BR/><BR/>You'll note that I mentioned the VNR issue in my post. I know that whenever I sent out a VNR I always noted who was paying for it -- even if it was sponsored by a pharma company providing funds to a non-profit. Now, did the media always say that it was sponsored by the pharma company OR the non-profit? Not very often. Now, is that my fault for putting out the VNR, pharma company spin or the media not highlighting information that was placed on the media alert, VNR, press package AND pitch? I don't think so. <BR/><BR/>Now, I'm not saying that marketers and pharma companies are angels, I'm just pointing out that not all media is "purchased" by public relations pros. However, I don't deny that some of it is. <BR/><BR/>Re: the global warming issue. I can't comment on the science or the source of Gore's statistic without checking the facts. We've clearly been seeing a lot of spin on this issue. <BR/><BR/>Thanks again for your great post John. This is why I always enjoy reading your blog. It's full of great commentary -- even if I don't agree with you 100% of the time. <BR/><BR/>Best, <BR/><BR/>FardAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-1151355142155029262006-06-26T16:52:00.000-04:002006-06-26T16:52:00.000-04:00Fard--I am glad that you raised some criticisms of...Fard--<BR/><BR/>I am glad that you raised some criticisms of my post regarding PR and marketing.<BR/><BR/>With regard to PR "buying" media coverage, I would suggest an analogy quiz:<BR/><BR/>PR "buying" media coverage is most like which of the following:<BR/><BR/>(1) Buying search words on Google<BR/>(2) Buying lunch for physicians in exchange for sitting in at a detail<BR/>(3) Buying an ice cream cone<BR/><BR/>The answer: 2<BR/><BR/>Of course, no physician worth a nickel would ever admit that they changed their prescribing habits just because they got a free lunch -- but it happens! Similarly, no reporter will write a favorable story just because he/she was wined and dined at a press conference.<BR/><BR/>You might check out a post by the infamous Peter Rost, former VP at Pfizer, whistleblower and former Huff Post blogger. See his post "<A HREF="http://peterrost.blogspot.com/2006/05/dont-trust-your-evening-news.html" REL="nofollow">Don't Trust Your Evening News</A>" on his own blog in which he recounts the common practice of using corporate pharmaceutical video news releases disguised as original reporting. <BR/><BR/>I was also interested to learn from Al Gore's movie, "An Inconvenient Truth," that 53% of news stories about global warming suggest that global warming is not a fact, only a theory that is not accepted by all scientists whereas an analysis of the scientific literature shows 0% which suggest that global warming is not a fact.<BR/><BR/>Where do you suppose the press gets their majority viewpoints?PharmaGuyhttps://www.blogger.com/profile/10211557578124130640noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-1151344120541907612006-06-26T13:48:00.000-04:002006-06-26T13:48:00.000-04:00John: Interesting post. I have to say though that...John: <BR/><BR/>Interesting post. I have to say though that I don't agree with all of your points. I've written about your article on my blog, <A HREF="http://www.healthcarevox.com/2006/06/pharmaceutical_marketing_pharm.html" REL="nofollow">HealthCareVox</A>.<BR/><BR/>FardAnonymousnoreply@blogger.com