tag:blogger.com,1999:blog-8550428.post114614667303626990..comments2024-03-28T13:38:36.788-04:00Comments on Pharma Marketing Blog: How Not to Influence Physician BloggersVladhttp://www.blogger.com/profile/04114063498108633047noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-8550428.post-1146153118114850062006-04-27T11:51:00.000-04:002006-04-27T11:51:00.000-04:00Lest anyone get the idea from this post that I am ...Lest anyone get the idea from this post that I am a toady for the pharmaceutical industry, note that I am a frequent critic of DTC advertising, including couponing.<BR/><BR/>See, for example my recent post "Massachusetts gets it," in which I called for Massachusetts not to repeal its ban (the only one in the country) on Rx coupons. http://www.mppllc.com/pages/2006/04/massachusetts-gets-it.html<BR/><BR/><BR/>As I said in the Nicorette post, GSK is running the campaign for their own reasons, but unlike other DTC campaigns it generates real value for consumers, too.Unknownhttps://www.blogger.com/profile/01473591098153334647noreply@blogger.com