tag:blogger.com,1999:blog-8550428.post113991854444778085..comments2024-03-28T13:38:36.788-04:00Comments on Pharma Marketing Blog: Gen X Reps RevisitedVladhttp://www.blogger.com/profile/04114063498108633047noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-8550428.post-1140005171603742782006-02-15T07:06:00.000-05:002006-02-15T07:06:00.000-05:00The data I presented represent what boomers and Ge...The data I presented represent what boomers and Gen X'ers were saying was important to them when they were freshmen in college -- about 19 years old. The author of the book suggests that these motivations stay with you throughout life -- at least that is how I read his analysis. Therefore, it doesn't matter at what stage of your life you do what you do -- your behavior stems from the values you formed early on in life. I am not sure I buy into that 100%. I am just expressing a personal opinion and using the survey data as an interesting piece that might solve the puzzle as to why sales effectiveness is not what it used to be.PharmaGuyhttps://www.blogger.com/profile/10211557578124130640noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-1140001656680715852006-02-15T06:07:00.000-05:002006-02-15T06:07:00.000-05:00Do you think it is possible that the difference in...Do you think it is possible that the difference in values may come from the age of the Gen X'er vs. the Boomer? A Boomer has had more experience, and thus more time to adjust what is of highest value to them, while Gen X'ers are newer to the market and thus easily pulled into the greedy environment? I don't know the answer to that, but I would be interested to see data that compares the Boomer generation at 25 years old to the Gen X'ers at 25. Had Michael Milken and Bill Gates done all of their foundation work by the end of their 20's?Danihttps://www.blogger.com/profile/18399487076260671154noreply@blogger.com