tag:blogger.com,1999:blog-8550428.post785284206004756629..comments2024-03-28T13:38:36.788-04:00Comments on Pharma Marketing Blog: Faux Social Marketing: Have Your Cake and Eat It Too!Vladhttp://www.blogger.com/profile/04114063498108633047noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-8550428.post-1997551672425091542009-04-14T11:07:00.000-04:002009-04-14T11:07:00.000-04:00I agree, at least UCB is trying to use social medi...I agree, at least UCB is trying to use social media. They haven't received any rules/guidelines from the FDA and they don't want to get fined. <br /><br />While I agree that the whole point of an interactive community is to have your customers communicate with you, it's difficult for Pharma to incorporate that into their programs due to all of the regulations they face. Legal would have to read and approve every postNicole Riverahttp://www.smihealthmedia.comnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-36472698790607284092009-04-01T10:54:00.000-04:002009-04-01T10:54:00.000-04:00Fabio (aka Buzz Lightyear):Onward and upward indee...Fabio (aka Buzz Lightyear):<BR/><BR/>Onward and upward indeed! Did Buzz say that? Any way...<BR/><BR/>Baby steps, yes. Making it appear more than it really is, no.<BR/><BR/>It strikes me as a bit of false advertising or let's just say somewhat less than optimal transparency.<BR/><BR/>Only if you have a commitment to transparency first and foremost, will successful social network marketing follow.PharmaGuyhttps://www.blogger.com/profile/10211557578124130640noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-18335225341916668432009-04-01T10:44:00.000-04:002009-04-01T10:44:00.000-04:00Baby steps, folks, baby steps. My hat's off t...Baby steps, folks, baby steps. My hat's off to UCB and Heartbeat. At least they are demonstrating that they "GET IT", and they see the importance of creating "COMMUNITY". We give all sorts of kudos to J&J for their YouTube Channel and their ADHD Moms on facebook, but these efforts in many ways are "faux" ... just because they live in a social network or leverage web 2.0 technologies, doesn't make them "SOCIAL" or "COMMUNITIES". But you know what? With each step we move closer to a place where companies will have a comfort level increasing the level of true 2-way interaction. So again, I applaud the effort and simply say "onward and upward." We'll get there.<BR/>Fabio GrattonFabio Grattonhttps://www.blogger.com/profile/03044257409026495878noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-90776563955364446432009-03-31T20:32:00.000-04:002009-03-31T20:32:00.000-04:00Interesting that this site is labelled "sponsored"...Interesting that this site is labelled "sponsored" but UCB - which would imply a different kind of agreement than if a pharma company created the site. Typically "sponsored" would mean that they gave some kind of grant for the site's creation - but that all the content and resources did not go through thier med/legal process. Under the "sponsored" umbrella - I actually think they could have built a true social network for this community (www.juvenation.org is a great example) vs. a "faux" community as you put it.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-17901192328004749452009-03-31T15:47:00.000-04:002009-03-31T15:47:00.000-04:00They don't even do a good job building this faux c...They don't even do a good job building this faux community. And to think, the Crohn's community is so desperate for its own "community" that UCB and the cementheads totally missed the point here. <BR/><BR/>But I'm sure they billed the hell out of the client for it. Enough so they might even get their own award (from their own industry).Anonymousnoreply@blogger.com