tag:blogger.com,1999:blog-8550428.post7664562725146708182..comments2024-03-27T01:34:23.434-04:00Comments on Pharma Marketing Blog: The Trouble with YouTube: YAZ Case StudyVladhttp://www.blogger.com/profile/04114063498108633047noreply@blogger.comBlogger9125tag:blogger.com,1999:blog-8550428.post-8354209832494516882010-01-12T16:57:53.802-05:002010-01-12T16:57:53.802-05:00Hmmm... I never heard of the responsibility of dru...Hmmm... I never heard of the responsibility of drug companies to test claims about their products made by 3rd parties. Can you tell me where YOU heard of this?PharmaGuyhttps://www.blogger.com/profile/10211557578124130640noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-64578717946591150522010-01-12T16:50:42.618-05:002010-01-12T16:50:42.618-05:00The issue with comments isn't isolated to the ...The issue with comments isn't isolated to the fear of negative comments. The greater concern is taht the pharma company is required by law to explore and substantiate any and all claims. Therefore if someone posted to this Yaz page that the drug helped them cure cancer, then Yaz would be responsible for testing this claim ($$$). Further once the claim has been tested, they would then be required to state in all marketing that the drug does not, in fact, cure cancer (requiring more time on ISI type info and less on promoting the product).<br /><br />My 2 Cents...Andy Kaufmanhttp://www.youtube.com/watch?v=dQw4w9WgXcQnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-85849563829369579152010-01-08T09:26:22.335-05:002010-01-08T09:26:22.335-05:00It doesn't cost anything, really, unless you&#...It doesn't cost anything, really, unless you're buying ads that push people there. You can design any sort of background you need to create a branded YouTube pageDaniel Honigmanhttp://socialstudiesblog.comnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-60987158983270979662010-01-05T11:56:19.218-05:002010-01-05T11:56:19.218-05:00Rob,
Thanks for your comment.
How much money doe...Rob,<br /><br />Thanks for your comment.<br /><br />How much money does it actually cost to buy a totally branded YouTube channel? Compared to $0, anything may seem like a "load of $$$."<br /><br />Aside from that, the JNJHealth channel works well because you have loads of your own related videos that get top billing AND you allow comments, which add more value than competing videos. It's a good example of managing the space without SHOUTING yet allowing your audience to shout at you -- hopefully not too often ;-)PharmaGuyhttps://www.blogger.com/profile/10211557578124130640noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-19404277493042986332010-01-05T11:33:46.235-05:002010-01-05T11:33:46.235-05:00John,
Thanks for the article. Good points everyone...John,<br />Thanks for the article. Good points everyone. As with the Google sidewiki model, which I KNOW John loves, one of the night terrors of social media for corporations, are comments and content on your site which are out of your control. Related content, whether it be our or other videos, generally are in keeping with what's in the player, but alas, are sometimes glaringly inappropriate. Other than buying a totally branded channel, which costs a load of $$$, I just see that as part of the risk/reward of being "social". As far as comments, we feel that it is important to allow them, but also that they be moderated. I'll pretty much put up anything, even if negative, except for insulting, obscene or commercial comments, of which there are many. It's the Wild West out there!<br /><br />Rob<br />jnjhealthrobhttps://www.blogger.com/profile/00667703706124890250noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-73635642141157094902010-01-05T06:54:44.414-05:002010-01-05T06:54:44.414-05:00Nalts,
Thanks for the insights. While your own st...Nalts,<br /><br />Thanks for the insights. While your own stuff is at the top of the related video list, when you do not have any stuff, it's a moot point.PharmaGuyhttps://www.blogger.com/profile/10211557578124130640noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-17714179322784891572010-01-04T17:54:50.123-05:002010-01-04T17:54:50.123-05:00And here's another thing. Remember in 1999 whe...And here's another thing. Remember in 1999 when pharma firms were all frightened of the context of the Internet? That's the WILD WEST, they'd say. Same for YouTube. You control what you can, you turn off comments unless you want to manage the 3 you'll get in a month, and you hope your message is easier to find than someone trashing you. We've complicated emerging media, non?Naltshttp://www.kevinnalts.comnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-88341100903626335482010-01-04T17:53:03.801-05:002010-01-04T17:53:03.801-05:00Nice piece, and a valid concern. It's kinda li...Nice piece, and a valid concern. It's kinda like the web... can't control it but you can shout louder and hope the truth rises. Also there are 2 workarounds. First, branded channels put your own stuff above related videos. Second- You can buy a featured related video spot targeted to your own video (I think)... if you look at some of my Nalts videos you'll see a yellow highlight with someone paying CPC to poach my traffic. Hope it makes me money. :)naltshttp://www.kevinnalts.comnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-77471508829341487392010-01-04T14:33:04.816-05:002010-01-04T14:33:04.816-05:00I agree that videos with "comments disabled&q...I agree that videos with "comments disabled" are off-putting (like on CDCStreamingHealth's channel). Even when I choose not to comment, I like to know the owner of the video is open to it or, at minimum, provides a reason why comments are disabled. I guess it is better than pretending to allow comments but heavily monitoring them before approval. <br /><br />The video itself is bit long but certainly appears to "check off" all the risk and benefit "boxes." I'd like to see them take advantage of illustration and graphics that take into account health literacy of the audience. I am now sure how helpful the powerpoint-style bullet points or how appropriate dense text information (see video at 5:25) really are in the video format. <br /><br />I am subscribed now (#2!) to this channel, so we'll see what else they are offering up in the future.Gary Ashwalhttp://healthcarevideo.net/noreply@blogger.com