tag:blogger.com,1999:blog-8550428.post7618661156655869171..comments2024-03-28T13:38:36.788-04:00Comments on Pharma Marketing Blog: Pharma Agency Awards for Web 1.0, None for Blogs or Other Social MediaVladhttp://www.blogger.com/profile/04114063498108633047noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-8550428.post-54062412267234678282009-04-24T16:36:00.000-04:002009-04-24T16:36:00.000-04:00I'm sure no company is going to create a campaign ...I'm sure no company is going to create a campaign JUST to win an award. The criteria for winning may also include such things as best integration with X (TV, Web, print, whatever). But under no circumstances should anyone win an award just because it's a facebook page. Has to use two-way conversation and include user-generated content and not just for the sake of having those interactions, but actually doing something to with them like improving the brand, brand message, or disease awareness. O yeah, maybe increase in sales too.PharmaGuyhttps://www.blogger.com/profile/10211557578124130640noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-34936915674375014082009-04-24T15:30:00.000-04:002009-04-24T15:30:00.000-04:00Wendy is on to something there. I quite agree tha...Wendy is on to something there. I quite agree that there's an important difference between running a program for a strategic reason versus doing shiny-new for shiny-new's sake. A brand deserves glory for guts in pioneering new ground; however, such an award would paint a target on the brand for the DDMAC cattle prods. Maybe best would be a Hall of e-Phame, recognizing pioneer efforts after they've run their course?Mario Cavallinihttp://rosetta.comnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-32492159581778117592009-04-24T09:59:00.000-04:002009-04-24T09:59:00.000-04:00OK, "The Most Guts, Social Media Category Award" i...OK, "The Most Guts, Social Media Category Award" it is!PharmaGuyhttps://www.blogger.com/profile/10211557578124130640noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-72085553056548965932009-04-24T09:51:00.000-04:002009-04-24T09:51:00.000-04:00Interesting thought in the middle of the spring aw...Interesting thought in the middle of the spring awards season, John! Even though I work for an agency and agencies are typically awards-hungry, I tend to agree with your perspective on awards competitions' political pay-for-play nature.<br /><br />And while I like the idea of a social media category for awards, I have some concerns. Social media shouldn't be a single tactic that can be pulled out and submitted for an award - it's something that should be strategically integrated into the rest of ones' programs and campaigns. And I fear that the mere designation and creation of an award might inspire marketers and their agencies to "create social media for social media's sake" - and for the sake of winning the award - and those aren't the right reasons.<br /><br />Also, often awards tend to focus on straight creative or pretty pictures. Platforms like Facebook, YouTube, or Twitter don't exactly allow the demonstration of creative genius.<br /><br />Even for programs running in 2008- 2009, there wouldn't be nearly enough entries!<br /><br />Maybe you should give out an award to the marketers/companies that did SOMETHING - ANYTHING - in the social space -- and simply reward them for having the guts to do so!Anonymoushttps://www.blogger.com/profile/01712567520098554819noreply@blogger.com