tag:blogger.com,1999:blog-8550428.post7567084950360083783..comments2024-03-28T13:38:36.788-04:00Comments on Pharma Marketing Blog: 65% of Psychiatrists Say "NO" to Pharma on Facebook!Vladhttp://www.blogger.com/profile/04114063498108633047noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-8550428.post-25553684395950617062009-05-28T15:53:02.945-04:002009-05-28T15:53:02.945-04:00At the end of the day, the pharma industry is sell...At the end of the day, the pharma industry is selling products and getting the word out about said products is the name of the game. Social media is one way of getting the word out - why wouldn't pharma want to use it - and consumers and physicians can engage or ignore, just like they do any other means of communication. <br /><br />I'm pro information - so I say bring it on pharma!Janet Carlson, Founder & CEO One Eleven Interactivehttp://www.111interactive.comnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-88906786143472021972009-05-12T14:26:00.000-04:002009-05-12T14:26:00.000-04:00Jonathan,
LOL, but I'm still interested in learni...Jonathan,<br /><br />LOL, but I'm still interested in learning if there is ANY major study out there that asked consumers or physicians what are and what are not appropriate ways for pharmaceutical companies to engage them withing their SM communities.<br /><br />All too often we -- who are close to the industry -- assume that (1) pharma has the right to engage, and (2) we (pharma and its agents) have the responsibility for setting the guidelines WITHOUT really getting the audience's POV.PharmaGuyhttps://www.blogger.com/profile/10211557578124130640noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-84643273910015817402009-05-12T13:51:00.000-04:002009-05-12T13:51:00.000-04:00Kind of a little late for this seeing as many comp...Kind of a little late for this seeing as many companies already have joined Facebook, et.al. to promote their products, eh? (See list here: http://bit.ly/B3PR7)<br /><br />What's Psychiatric Times' next survey? "Do you think we should send a man to the moon?"Jonathan Richmanhttp://www.doseofdigital.comnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-40526854416471019192009-05-12T10:01:00.000-04:002009-05-12T10:01:00.000-04:00I meant to say "dealt with it" not "health with it...I meant to say "dealt with it" not "health with it"PharmaGuyhttps://www.blogger.com/profile/10211557578124130640noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-51514509215127528332009-05-12T09:45:00.000-04:002009-05-12T09:45:00.000-04:00Maybe a facebook page written by a regulated pharm...Maybe a facebook page written by a regulated pharma company is not the best way for patients to learn about and deal with side effects of a drug. But, pages and comments from PATIENTS who have gone through the experience and health with it may be just as good or BETTER than hearing it from their physicians who may err on the other side by downplaying the side effects.PharmaGuyhttps://www.blogger.com/profile/10211557578124130640noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-5004971095501017142009-05-12T09:17:00.000-04:002009-05-12T09:17:00.000-04:00I've talked with two psychiatrists about their tho...I've talked with two psychiatrists about their thoughts on Pharma Marketing. The problems they have with pharma marketing is the regulations concerning side affect disclosure. While they of course agree that patients should be aware of the side affects, they prefer not to have their patients hear about the side affects in a commercial or on a facebook page. When a depressed person with an eating disorder reads on facebook that the new anti-depressent they were just prescribed causes weight gain, they stop taking the drug. It's not the best way to convey risks/benefits according to many psychiatrists.Nicole Riverahttp://www.smihealthmedia.comnoreply@blogger.com