tag:blogger.com,1999:blog-8550428.post6900871686317297230..comments2024-03-28T13:38:36.788-04:00Comments on Pharma Marketing Blog: Yummi! It's Zimulti!Vladhttp://www.blogger.com/profile/04114063498108633047noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-8550428.post-9961693734328164172007-05-03T14:00:00.000-04:002007-05-03T14:00:00.000-04:00Great story! I love it!johnGreat story! I love it!<BR/><BR/>johnPharmaGuyhttps://www.blogger.com/profile/10211557578124130640noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-82076394881231056482007-05-03T13:57:00.000-04:002007-05-03T13:57:00.000-04:00I think Zimulti came from a twisted English langua...I think Zimulti came from a twisted English language branding workshop with only Dehecq and LeFur in the room. When considering that rimonabant is being tested for MULTIple indications, they both exclaimed at the same time about its uniqueness and appeal "Eet ees Zi-Multi drogue" (it is the multi-drug). If you've ever heard Dehecq speak English you know his accent is pretty thick and this is completely plausible. I participated in the original branding workshop for the drug and I suggested "Butt-Off" since it applies for both smoking cessation and weight control. Nobody in the room got the joke. Maybe that's why I no longer work there, ha ha.Anonymousnoreply@blogger.com