tag:blogger.com,1999:blog-8550428.post6692103422317254901..comments2024-03-28T13:38:36.788-04:00Comments on Pharma Marketing Blog: Will the Drug Industry be the Next Auto Industry?Vladhttp://www.blogger.com/profile/04114063498108633047noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-8550428.post-85294838813802354942009-05-21T14:56:18.704-04:002009-05-21T14:56:18.704-04:00Dan,
Thanks for your comments.
I think if we we...Dan,<br /><br />Thanks for your comments. <br /><br />I think if we were to read the entire book, Collins would have something to say about how to change before you get to stage 4 and 5.<br /><br />Maybe I don't understand banking enough, but I think the auto industry is a better analogy if only because it is (or used to be) driven by innovation, which is something the drug industry always says drives it. <br /><br />Also, auto salespeople and pharma salespeople have many common traits.PharmaGuyhttps://www.blogger.com/profile/10211557578124130640noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-19781483948531126212009-05-21T12:56:53.358-04:002009-05-21T12:56:53.358-04:00Interesting piece. Alarming however to think that ...Interesting piece. Alarming however to think that an industry needs to be on the brink of demise in order to be shocked into change and action. Is there not a less scary scenario? I think your point is very valid: that the younger marketers who have yet to enter the industry but who have been brought up with SM will be the ones who really changes things. Hopefully pharma won't be in such a sorry and advanced state as the US auto industry when that happens. Maybe pharma's analogous industry should not be auto but banking, an industry which is good at innovating and re-inventing itself, largely thanks to young minds. And like pharma, banking also has a tendency to get carried away and screw things up from time to time.<br /><br />@contentformulaDan at Content Formulahttp://www.contentformula.comnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-82272428877728517522009-05-21T10:59:37.005-04:002009-05-21T10:59:37.005-04:00I only gave up my Pharma Blogosphere blog, not Pha...I only gave up my Pharma Blogosphere blog, not Pharma marketing Blog!PharmaGuyhttps://www.blogger.com/profile/10211557578124130640noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-86845614759367744152009-05-21T10:56:36.665-04:002009-05-21T10:56:36.665-04:00John, great post. Interesting analogy to auto indu...John, great post. Interesting analogy to auto industry and good use of Jim Collins' latest work.<br /><br />But I thought you gave up blogging? ;-) Glad you didn't give it up just yet!<br /><br />Kevin<br />@kevinkruseKevin at e-Patient Connectionshttp://www.kruresearch.comnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-71133163404230355202009-05-21T09:11:14.835-04:002009-05-21T09:11:14.835-04:00Great post. As someone who craves change to a faul...Great post. As someone who craves change to a fault, it took me a long time to internalize the fact that most people don't like change. But just as it was inevitable that a shortage of resources (eg gas) helped bring about significant change to the auto industry, so will a shortage of healthcare funding bring about significant change to the way pharmaceuticals are marketed. it just might take longer than we thinkDorothy Wetzelhttp://www.extrovertic.comnoreply@blogger.com