tag:blogger.com,1999:blog-8550428.post5893167696054585867..comments2024-03-28T13:38:36.788-04:00Comments on Pharma Marketing Blog: AZ: No Cupcakes for You!Vladhttp://www.blogger.com/profile/04114063498108633047noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-8550428.post-40442452872670112552007-06-01T17:42:00.000-04:002007-06-01T17:42:00.000-04:00What a powerful and principled stand John - "Does ...What a powerful and principled stand John - "Does anyone think that a cupcake could influence me to ask my doctor for a course of Arimidex? Certainly not!"<BR/><BR/>Good stuff John!<BR/><BR/>But - here is the Indication for Arimidex from the AZ website: Prescription ARIMIDEX is only for postmenopausal women.<BR/><BR/>I suppose you could ask for a course of Arimidex from your doctor - whether or not you got a cupcake from AZ - but I would hope that your doctor's reply would be "certainly not!" unless you are postmenopausal???Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-38967008859643378712007-05-30T16:50:00.000-04:002007-05-30T16:50:00.000-04:00Sorry, forgot the link to AMA guidelines (Posted b...Sorry, forgot the link to AMA guidelines (Posted below). Remember that chemotherapy suites can have 10-20 patients in them at one time, coming in and out constantly.<BR/><BR/>http://www.ama-assn.org/ama/pub/category/11567.html#d5<BR/><BR/>May a sales representative sit in on a patient's exam or treatment?<BR/><BR/>No — unless the physician has obtained a valid authorization from the patient to share the information for these purposes. A sales representative may sit in on a patient's exam or treatment only if the patient has signed a valid authorization expressly allowing the sales representative to do so. The physician should provide the patient with sufficient opportunity to read the authorization form and ask questions before the patient decides whether to provide permission.Group of Sevenhttps://www.blogger.com/profile/16388856394015655226noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-57233221036055239172007-05-30T15:39:00.000-04:002007-05-30T15:39:00.000-04:00Thanks for your comments.Under certain circumstanc...Thanks for your comments.<BR/><BR/>Under certain circumstances HIPAA can apply to pharma companies. If the company provides healthcare services -- lab tests, for example -- then it can be a Business Associate under HIPAA.<BR/><BR/>But I never claimed that Pharma was subject to HIPAA.PharmaGuyhttps://www.blogger.com/profile/10211557578124130640noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-89513057940706852052007-05-30T15:29:00.000-04:002007-05-30T15:29:00.000-04:00John,I am relatively sure that HIPAA does not appl...John,<BR/><BR/>I am relatively sure that HIPAA does not apply to pharma companies. It would be the physician who would be in violation of HIPAA regulations.Anonymousnoreply@blogger.com