tag:blogger.com,1999:blog-8550428.post564685945698003549..comments2024-03-10T05:12:12.373-04:00Comments on Pharma Marketing Blog: OOH! Narrowcast DTC AdvertisingVladhttp://www.blogger.com/profile/04114063498108633047noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-8550428.post-64906398199464378092008-08-19T21:23:00.000-04:002008-08-19T21:23:00.000-04:00I would have thought the most familiar form of OOH...I would have thought the most familiar form of OOH advertising would be fliers and newspapers.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-75241575037217676962008-07-31T16:21:00.000-04:002008-07-31T16:21:00.000-04:00I would say the jury is out on ROI of the Internet...I would say the jury is out on ROI of the Internet -- see my recent Pharma Marketing News article on ROI. I would also point out that the Pharma industry has voted on this by essentially ignoring the Internet as a marketing channel -- at least compared with TV and print and compared with other industries. If Internet display ad and rich media ROI were so great, wouldn't we see more pharma ad $ go there?PharmaGuyhttps://www.blogger.com/profile/10211557578124130640noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-86797054652895370412008-07-31T16:00:00.000-04:002008-07-31T16:00:00.000-04:00I'm not sure what you meant by the statement "is e...I'm not sure what you meant by the statement "is even worse than the Internet in terms of reaching masses of people with the same ad and proving that the return is worth the effort" <BR/><BR/>Pharma internet ads typically have some of the highest return rates of any of the ad suite used by marketers and are typically modified into multiple versions to be relevant to demographics and placement. <BR/><BR/>In fact, Pharma ad units typically out perform other business verticals by a wide margin.Anonymousnoreply@blogger.com