tag:blogger.com,1999:blog-8550428.post5536176723295600882..comments2024-03-28T13:38:36.788-04:00Comments on Pharma Marketing Blog: DTC Ad Spending Decreased 18% in 2008. Worse Than Expected!Vladhttp://www.blogger.com/profile/04114063498108633047noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-8550428.post-44706161112911634062009-03-16T12:19:00.000-04:002009-03-16T12:19:00.000-04:00On RA patient forums that I follow, there has alwa...On RA patient forums that I follow, there has always been concern about the cost of the expensive biologics. Failing economy, job loss, loss of insurance benefits - it seems patients will be stopping these drugs, not starting them.<BR/><BR/>I do agree that the stress might be causing more severe RA symptoms.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-19767710285508529472009-03-16T11:49:00.000-04:002009-03-16T11:49:00.000-04:00RA symptoms may be more severe when under the stre...RA symptoms may be more severe when under the stress of a failing economy, especially if you or your spouse has lost his/her job!<BR/><BR/>Perhaps there's an uptick in patients asking physicians about RA treatments due to that?<BR/><BR/>Which raises a more interesting question: are sales reps and physician/patient social networks good resources to pick up such trends?PharmaGuyhttps://www.blogger.com/profile/10211557578124130640noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-30750077398478796512009-03-16T11:44:00.000-04:002009-03-16T11:44:00.000-04:00I am noticing an increase in DTC ads for rheumatoi...I am noticing an increase in DTC ads for rheumatoid arthritis drugs (biologics) and was wondering if you had an opinion as to why that would be. Are there that many people out there diagnosed with rheumatoid arthritis who are unaware of the relatively few meds used to treat it?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-15829820144970587032009-03-13T14:55:00.000-04:002009-03-13T14:55:00.000-04:00According to Nielsen, Data does not include Intern...According to Nielsen, Data does not include Internet or B-2-B spending.PharmaGuyhttps://www.blogger.com/profile/10211557578124130640noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-65471101490526087662009-03-13T14:51:00.000-04:002009-03-13T14:51:00.000-04:00Sorry, I do not. The data is from Nielsen and prob...Sorry, I do not. The data is from Nielsen and probably refers to "measured" media (ie, perhaps online display ads, but not search).PharmaGuyhttps://www.blogger.com/profile/10211557578124130640noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-88307939405436060662009-03-13T14:43:00.000-04:002009-03-13T14:43:00.000-04:00John,Do you have a breakdown of how that broke out...John,<BR/><BR/>Do you have a breakdown of how that broke out between on and off line?R.J. Lewishttps://www.blogger.com/profile/14227519572597978686noreply@blogger.com