tag:blogger.com,1999:blog-8550428.post5375830012685662881..comments2024-03-28T13:38:36.788-04:00Comments on Pharma Marketing Blog: Is Over-the-Counter Lipitor in the Cards? One year's sales could cover original R&D costs!Vladhttp://www.blogger.com/profile/04114063498108633047noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-8550428.post-3550652972668466322011-08-06T02:22:35.701-04:002011-08-06T02:22:35.701-04:00The makers of Lipitor also have a "copay card...The makers of Lipitor also have a "copay card" which offers copay rebates when you purchase Lipitor through your insurance.Slot Machineshttp://www.slotmachines.org/noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-38774349614856935262011-08-04T08:52:04.955-04:002011-08-04T08:52:04.955-04:00Rich,
As always, thanks for your comments.
Some ...Rich,<br /><br />As always, thanks for your comments.<br /><br />Some random thoughts:<br /><br />Consumers (and their sexual partners) can clearly see the benefit of Viagra whether it's Rx or OTC. Plus, you don't take Viagra every day -- unless you are very sexually active or believe what some physicians are recommending. Which means side effect issues may be less of a concern. Therefore, I see a case for OTC Viagra -- isn't it sold "behind the counter" in the UK? <br /><br />For statins, however, I have doubts that people would monitor their blood even if test were offered in pharmacies. It's an added cost! The competition with Rx generics would be fierce. <br /><br />Regarding costs, I am sure Pfizer would charge a premium for OTC Viagra because demand would be very high. For OTC Lipitor, on the other hand, competition (from OTC Mevacor, for example -- if FDA says OK to Lipitor OTC it must also OK OTC Mevacor) would force the price pretty low and benefit consumers willing to take the risk. I'm sure we'll see even more advertising if and when this happens. So it's all good for pharma marketers!PharmaGuyhttps://www.blogger.com/profile/10211557578124130640noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-51398071486793311582011-08-04T08:12:51.250-04:002011-08-04T08:12:51.250-04:00John: Great post. I had suggested this awhile bac...John: Great post. I had suggested this awhile back with the caveat that in order to keep taking the medication it would mean that some chain drug stores would have to offer blood tests to ensure that there is no liver damage. <br /><br />Still the question becomes: what is better for consumers ? I believe, at a time when less people are going to their doctor, that Lipitor should go over the counter. It is far safer than some other OTC drugs on the market. I also believe that Viagra should go OTC as well so men can purchase it without having to overcome the embarrassment issues that prohibit use.Richard Meyerhttp://www.worldofdtcmarketing.comnoreply@blogger.com