tag:blogger.com,1999:blog-8550428.post4192693048684095517..comments2024-03-28T13:38:36.788-04:00Comments on Pharma Marketing Blog: Wolf(e) at DTC Piggy's Door Huffing and PuffingVladhttp://www.blogger.com/profile/04114063498108633047noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-8550428.post-10956344011531937072009-01-15T06:31:00.000-05:002009-01-15T06:31:00.000-05:00Agree with WendyB overall comment re TV but shame ...Agree with WendyB overall comment re TV but shame it is made by someone who has a vested interest in pushing the eChannel!Anonymoushttps://www.blogger.com/profile/14261976076760343371noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-63830702691340854352009-01-13T15:51:00.000-05:002009-01-13T15:51:00.000-05:00Yes, I was trying "integrate e into the conversati...Yes, I was trying "integrate<BR/> e into the conversation! Thanks for pointing it out.<BR/><BR/>JohnPharmaGuyhttps://www.blogger.com/profile/10211557578124130640noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-64577128345064944802009-01-13T15:44:00.000-05:002009-01-13T15:44:00.000-05:00Hi, John: Good post, and I look forward to seeing ...Hi, John: Good post, and I look forward to seeing the results of your poll. <BR/><BR/>I think it's important to differentiate TV from all other forms of DTC advertising. For many of the big brands, TV is the bulk of the budget and the most visible, but also (and perhaps therefore) what is drawing the most criticism. Pharma marketers should continue to consider online as an important and perhaps even the lead effort within their marketing plans. Perhaps that is what you meant in your mention of "e?"<BR/><BR/>TV is a "push" medium. If consumers go online actively seeking healthcare information, it's entirely appropriate to provide information when it's what they are looking for (as opposed to interrupting them during their favorite show with messages of headache, nausea, and oily discharge.) Online, consumers are often in hunter-gatherer mode. They’re “pulling” information. And they’re less likely to be offended if you provide information to them within that much more relevant circumstance.<BR/><BR/>Is DTC TV advertising in jeopardy? Maybe. Will online DTC be going away anytime soon? Doubt it. But perhaps we’ll see a shift towards more unbranded, on-demand, disease-state information ... and less of the in-your-face yelling.<BR/><BR/>WendyB - epharmaRx - http://intouchsolutionsdigital.blogspot.com/Anonymoushttps://www.blogger.com/profile/01712567520098554819noreply@blogger.com