tag:blogger.com,1999:blog-8550428.post4124185711403205989..comments2024-03-28T13:38:36.788-04:00Comments on Pharma Marketing Blog: Pharma MLR "Social Media Scaredy Cats" Don't Trust Their SM Pioneer EmployeesVladhttp://www.blogger.com/profile/04114063498108633047noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-8550428.post-22503906287826472792012-12-27T19:02:30.070-05:002012-12-27T19:02:30.070-05:00Great post. I'm the social media director for ...Great post. I'm the social media director for a small pharma co out west. Everything needs to be pre-approved before being send. I understand the need for this, but I do think we play it too safe a lot of time. <br /><br />Social media is meant to be a conversation, not a script. Randyhttp://www.none.comnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-61790603709888613902012-12-26T04:41:55.140-05:002012-12-26T04:41:55.140-05:00This comment has been removed by the author.Anonymoushttps://www.blogger.com/profile/14290968155183681438noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-60146591323003119992012-12-14T14:02:53.494-05:002012-12-14T14:02:53.494-05:00Hard to believe, but many of the first corporate p...Hard to believe, but many of the first corporate pharma sites launched before 2000 were actually created by a single person within the company! That person frequently wrote all the content without any MLR. Now, I can see where that would be a problem. But it would be much more efficient to give a trusted, well-trained person the authority to do such a simple tasks as write interactive, real-time tweets without prior review of every word. That's absurd! A blog post, on the other hand, is something that can stand the review process -- it's not time sensitive and not as interactive as Twitter. Even responding to comments on blogs could be subject to MLR without diminishing their utility. I think this situation requires compromise on both sides: PR/marketing vs. MLR People. I think PR/Mkting have simply "rolled over" and accepted all of MLR's demands. The ones forced to "roll over" are probably those whose company simply has no SM guidelines, no training, and no contingency plans -- they simply have top-down control. Marketing people should demand more, but they must push for guidelines, playbooks, and training and accept some responsibility as well when things go wrong.PharmaGuyhttps://www.blogger.com/profile/10211557578124130640noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-35096198616940221602012-12-14T13:38:10.300-05:002012-12-14T13:38:10.300-05:00John: This is an excellent post. For way too long...John: This is an excellent post. For way too long MLR teams have stood in the way of better DTC marketing and their constant refusal to acknowledge connected consumers and lack of knowledge about social media is slowly draining the life's blood out of pharma marketers and driving them into other industries. Changes are needed but they have to come from the top and pharma marketers have to take more risks when those risks mean better patient marketing and making a difference in patients lives. Legal and regulatory people have way too much power and they wield it for their own good not for the good of patientsRich Meyerhttp://www.worldofdtcmarketing.comnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-25214308255887856482012-12-14T13:35:42.338-05:002012-12-14T13:35:42.338-05:00It is not limited to pharmaceutical companies. I ...It is not limited to pharmaceutical companies. I work for a vendor to pharmaceutical companies and am subject to a similar work process, though we have no similar regulations guiding our interactions with our target audience as pharma companies do. It involves writing any online material, submitting, obtaining signatures, and waiting a week to obtain approval. Even the CEO has admitted my work and position is the only one with this degree of review and constant critique- but there has been no move to change that. People are scared of the "volume" an online voice can give a person and don't understand that the conversation will go on, with or without us. <br /><br />I think many companies do not trust their employees, regardless of the industry.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-31459083087902381032012-12-14T12:31:28.279-05:002012-12-14T12:31:28.279-05:00I have been that pioneer at a pharma company. It&...I have been that pioneer at a pharma company. It's well past time that companies train their SM employees well, so they know the rules and the boundaries and trust them to do their job.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-14161293106106004952012-12-14T12:28:18.071-05:002012-12-14T12:28:18.071-05:00I've worked on both sides of the table in the ...I've worked on both sides of the table in the above example. It comes down to a mixed message from leadership in the company. Commercial is saying "innovate". Compliance/Legal/Regulatory is saying "prevent". Anonymousnoreply@blogger.com