tag:blogger.com,1999:blog-8550428.post3120500668741091504..comments2024-03-27T01:34:23.434-04:00Comments on Pharma Marketing Blog: Pharma Online Ad Bellwether WebMD Foresees Ad SlowdownVladhttp://www.blogger.com/profile/04114063498108633047noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-8550428.post-26122477387137756022008-04-24T11:28:00.000-04:002008-04-24T11:28:00.000-04:00Web MD has always been a legend in their own mind....Web MD has always been a legend in their own mind. There programs do have some value but they have benn hesitent to tie that value into hard quantitative ROI performance. Impressions and clicks mean nothing unless a marketer can determine the ROI from such online interventions and Web MD does not want to guarantee any ROI metrics. Other sites like Quality Health are willing to tie in pay-for-performace and are much more targeted.<BR/><BR/>In a time of shrinking dollars for online, regardless of what survey's say, Web MD is a nice to have and we just can't afford any "nice to have" programs anymore.<BR/><BR/>The other aspect that marketers need to worry about is Web MD's cozy relationship with pharma. Consumers are smart enought to know that promotional messages are being pushed on them and want a fair balance of information rather than pharma sponsored sales messages.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-67262347669205611362008-04-24T10:37:00.000-04:002008-04-24T10:37:00.000-04:00Perhaps it is WebMD's overly aggressive sales tech...Perhaps it is WebMD's overly aggressive sales techniques and lack of ROI that is hurting its sales. Smart marketers are putting their money elsewhere -- WebMD is finally feeling the effects.Anonymousnoreply@blogger.com