tag:blogger.com,1999:blog-8550428.post3062359653800225035..comments2024-03-28T13:38:36.788-04:00Comments on Pharma Marketing Blog: J&J, Debbie Phelps, You, Me, Facebook: Is This Social Networking?Vladhttp://www.blogger.com/profile/04114063498108633047noreply@blogger.comBlogger8125tag:blogger.com,1999:blog-8550428.post-40040224040843698052008-09-08T11:00:00.000-04:002008-09-08T11:00:00.000-04:00I don't think there ARE any live persons at you tu...I don't think there ARE any live persons at you tube!robhttps://www.blogger.com/profile/00667703706124890250noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-64880634998717344122008-09-04T13:55:00.000-04:002008-09-04T13:55:00.000-04:00I think you have to separate creating the contest ...I think you have to separate creating the contest from YouTube programs that promote the contest within the YouTube "community."<BR/><BR/>I don't think there is a fee for creating and running a contest on YouTube, but there is a minimum commitment of $500K for promoting the contest and integrating it into the "community" -- ie, you pay YouTube like an ad agency.<BR/><BR/>I could be wrong. It's not easy getting this kind of information without calling a live person at YouTube!PharmaGuyhttps://www.blogger.com/profile/10211557578124130640noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-24163400195143787822008-09-04T13:20:00.000-04:002008-09-04T13:20:00.000-04:00Wow! Good point! I was thinking that there was a c...Wow! Good point! I was thinking that there was a cost involved, but that's way out of line! The thing is that viewers could submit videos via the "video responses" option, and that wouldn't cost anything.<BR/><BR/>Rob<BR/>for jnjhealthrobhttps://www.blogger.com/profile/00667703706124890250noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-89760797217393547802008-09-03T18:47:00.000-04:002008-09-03T18:47:00.000-04:00RE: the Novartis Flu Flix contest - please take no...RE: the Novartis Flu Flix contest - please take note that this effort was executed prior to YouTube rolling out it's "contest" offering - which has a starting price of $1M (including media). While there is no question that J&J could afford this - it is certianly a high investment for the potential return of a few dozen videos by users.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-75624660497292134102008-09-02T10:08:00.000-04:002008-09-02T10:08:00.000-04:00What about the 19th? Have I go something scheduled...What about the 19th? Have I go something scheduled I completely forgot about? If so, please remind me!PharmaGuyhttps://www.blogger.com/profile/10211557578124130640noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-6370035678576800202008-09-02T09:52:00.000-04:002008-09-02T09:52:00.000-04:00I appreciate the feedback. Actually, the idea of a...I appreciate the feedback. Actually, the idea of a contest is something we have considered, but given we've only been live for 2 months, we're not quite ready to jump in. But it's a great idea. Of course, we'll have to pre-screen the videos to make sure they depict only the correct and approved usage and/or dosing of products. <BR/><BR/>Obviously, Ethicon Endo-Surgery has a financial stake in Gastric Bypass, the interviews with the teenagers and doctor were unscripted. And we intentionally kept any mention of the company out of the video and description. I'm not sure about the distinction you're making with "JNJ videos." All the Teenage Obesity content was produced by Nancy's team.<BR/><BR/>I think your suggestions are thoughtful and worthy ones, and we'll try to live up to them going forward. I'm sorry I'm going to miss you the 19th, but I'll download your presentation. I'll be out at BlogWorld in Las Vegas. More on that, later.<BR/><BR/>Robrobhttps://www.blogger.com/profile/00667703706124890250noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-84742553916292370472008-09-02T07:31:00.000-04:002008-09-02T07:31:00.000-04:00Rob-Thanks for your comments. I apologize for miss...Rob-<BR/><BR/>Thanks for your comments. I apologize for missing the comments policy statement placed on the JNJ's Health Channel. It's good to see comments on the site about videos. Maybe my comments helped to get them published?<BR/><BR/>Thanks for the tips on producing professional videos, that anybody with $5,000 to $10,000 and money to pay professionals -- agency or no -- can produce.<BR/><BR/>Still, as I said, when I look at the JNJ Health YouTube Channel, I don't see very much difference between it and an ordinary Web site. <BR/><BR/>With the resources that JNJ has, it can sponsor more innovative uses of YouTube that encourage ordinary people with iMovie to submit videos about subjects of interest to JNJ. As an example, look at Novartis' FluFlix Video Contest -- see http://pharmamkting.blogspot.com/2007/09/novartis-attempts-perfect-execution-of.html<BR/><BR/>The best thing about the videos on Obesity and Gastric Bypass surgery -- which JNJ has some kind of financial interest in -- are the stories of the people (especially teenagers) themselves and their comments. The JNJ videos are more promotional in that they promote gastric bypass as an option from a company that has a financial interest in that option, which limits the credibility. Maybe it would have been more credible to solicit unscripted videos from people themselves.<BR/><BR/>Basically, I am trying to suggest how pharmaceutical/healthcare company Web 2.0 ventures can be more credible and more engaging. BTW, I do this by citing real examples from other companies -- I'm not pulling these ideas out of thin air!PharmaGuyhttps://www.blogger.com/profile/10211557578124130640noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-43190722874200908942008-08-31T12:29:00.000-04:002008-08-31T12:29:00.000-04:00OK John, I need to clarify a few things. First of ...OK John, I need to clarify a few things. First of all, these videos were NOT produced by an ad agency, though I'm flattered that you would think so. They were produced by Nancy Snyderman while she was an employee of Johnson & Johnson, not a spokesperson. She used an independent producer and video crew, and the tapes were edited at our own facility in New Brunswick. Granted, J&J had the resources to hire Nancy and produce these, but they were a lot less expensive than commercials and meant to provide information, not promote a product. <BR/><BR/>We do have a comments policy. It is the last paragraph on the left side, under the channel description. Your deleted comment was an exception, as I'm just getting used to the interface. Almost all of the comments I've deleted have been laced with obscenities or other inappropriate language, and I do not feel compelled to post them.<BR/><BR/>Finally, how do you define "real" user-generated content? Is it someone recording themselves with their mobile phone and editing on free software, like iMovie? What about people with $5000 cameras editing on sophisticated software and hardware like Final Cut Pro? There are lot of you tube members and bloggers doing this. Maybe there should be a category call "ProUser-generated content", but J&J would not be the only you tuber to be designated as such. <BR/><BR/>Rob<BR/>jnjhealthrobhttps://www.blogger.com/profile/00667703706124890250noreply@blogger.com