tag:blogger.com,1999:blog-8550428.post2855411479841436770..comments2024-03-10T05:12:12.373-04:00Comments on Pharma Marketing Blog: When Big Pharma Sells Older Drugs, Is "Putting the Patient First" Devalued?Vladhttp://www.blogger.com/profile/04114063498108633047noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-8550428.post-43552889196813584782014-05-07T22:40:15.683-04:002014-05-07T22:40:15.683-04:00PharmaGuy,
I recently wrote a research paper on ...PharmaGuy, <br /><br />I recently wrote a research paper on pharmaceutical companies and direct to consumer advertising. Below is a recap of my paper, I really liked your article because one of my points was pharmaceutical companies having no regard for duty of care and like you said they often place profits before everything else. <br /><br />Two countries in the world allow Direct To Consumer Advertising of prescription drugs; the United States and New Zealand. Many would argue that DCT-Advertisements encourage people to seek medical advice as well as empower consumers to have educated and informed conversations with their health care providers. However, 63% of physicians thought DTC adds were misleading and 74% of physicians thought patients were convinced drugs worked better than they actually do (Prescription Drug Ads ProCon.org, 2014). Prescription drugs should not be advertised to consumers because treatment plans should be left up to doctors and other health professionals, overall public health is at risk of overmedication, and pharmaceutical companies are for profit and often use marketing tactics to lure consumers. Dr. Strange, PhD, Professor of family medicine and community health at Case Western Reserve University, states, “Consumer advertising, delivered to the masses as a shotgun blast, rather than a specific information to concerned patients or caregivers (from healthcare professionals), results in more prescriptions and less appropriate prescribing” (Prescription Drug Ads ProCon.org, 2014). Prescription drugs should not be advertised to consumers. Treatment plans should be left up to doctors and other health professionals. By continuing to allow DTC-Advertisements the public is at risk of overmedication, while pharmaceutical companies continue to gross large profits with their marketing tactics.Anonymoushttps://www.blogger.com/profile/13373140785786622456noreply@blogger.com