tag:blogger.com,1999:blog-8550428.post269536480004424346..comments2024-03-28T13:38:36.788-04:00Comments on Pharma Marketing Blog: GSK: Please Invite Me to the Sundance Panel & Screening of Your New Alli Inspired Documentary FilmVladhttp://www.blogger.com/profile/04114063498108633047noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-8550428.post-30178509766641965492010-01-07T16:52:18.172-05:002010-01-07T16:52:18.172-05:00The PBS documentary Fat: What No One Is Telling Yo...The PBS documentary Fat: What No One Is Telling You was sponsored by GSK. PBS claims GSK had no editorial input, but the film could be a preview of what GSK hopes to accomplish. The message is basically that obesity is complex and dieting has no lasting results. There's a lot of footage on emotional suffering related to obesity.<br /><br />Convincing people that dieting doesn't work -- which has been shown in scientific studies for at least a decade -- will be helpful to GSK in promoting a pharmaceutical solution. The weight loss industry may try to counter this argument, but if you give people a choice between dieting and a pill, who do you think will win?<br /><br />The documentary is available online at PBS and also on Netflix as instant viewing.<br /><br />I see from Pharma Newshound that "This won't be a marketing tool at all." Sure. Just like Coca-Cola's alliance with the American Academy of Family Physicians has nothing to do with marketing.Jan Hendersonhttp://www.thehealthculture.comnoreply@blogger.com