tag:blogger.com,1999:blog-8550428.post2553394114149443724..comments2024-03-27T01:34:23.434-04:00Comments on Pharma Marketing Blog: Paula Deen and Other Proof that Monetary Rewards Improve AdherenceVladhttp://www.blogger.com/profile/04114063498108633047noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-8550428.post-35788803434689260632012-08-07T13:21:05.421-04:002012-08-07T13:21:05.421-04:00It's probable that the relationship with Novo ...It's probable that the relationship with Novo was educational, so I don't disagree with you on that point. However, it would be interesting to know if pharma contracts with spokespeople specify EXACTLY what life style changes, etc. the celebrity must make and, in this case, what weight goals need to be achieved. It's possible that full payment is contingent on meeting these goals (maybe there are penalties for not meeting goals) or perhaps bonuses are given for achieving goals. In other words, pharma may be improving celebrity adherence by using incentives whereas no such incentives are generally available to us common folk.PharmaGuyhttps://www.blogger.com/profile/10211557578124130640noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-21082019845277276852012-08-07T12:58:17.493-04:002012-08-07T12:58:17.493-04:00To take the optimist view, acting as a paid spokes...To take the optimist view, acting as a paid spokesperson for Novo could have exposed her to a much greater degree of education about T2 diabetes (from Novo directly, from interacting with experts at events, etc.). The hypothesis is that greater education leads to increased desire for better health, even in a disease like diabetes where behavior change is a major barrier. Luckily Paula, through her Novo sponsorship dollars or her Food Network fame, can afford to act on the education she received, and commit to better health by purchasing healthier foods, gym memberships, trainers, etc.Ross Fetterolfhttps://www.blogger.com/profile/13314364556780202548noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-24060187626597471132012-08-06T14:44:53.383-04:002012-08-06T14:44:53.383-04:00Well, yes, I do believe the money made her do it. ...Well, yes, I do believe the money made her do it. After all, she did not do anything about her weight BEFORE she signed on with Novo even though she was diagnosed and being treated for diabetes for three years prior. Some people just can not get enough money - if not for themselves, then for sure to pass on to their children.PharmaGuyhttps://www.blogger.com/profile/10211557578124130640noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-16839729281462528192012-08-06T10:34:38.565-04:002012-08-06T10:34:38.565-04:00I guess it would never occur to you that an overwe...I guess it would never occur to you that an overweight woman with T2 diabetes would want to lose weight to be healthier, huh? I get cynicism, but Paula has so much money she never has to work another day in her life. Do you really think money made her lose weight?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-4029231094082597182012-08-04T06:02:01.136-04:002012-08-04T06:02:01.136-04:00Well, it really depends.. There are people who go ...Well, it really depends.. There are people who go crazy to buy something if it's only a few dollars cheaper even if they have to drive through the whole town. They would sure be motivated by $1-2 prizes, but most people probably not.New Jersey Cataract Surgeonhttp://www.worldclasslasik.comnoreply@blogger.com