tag:blogger.com,1999:blog-8550428.post2156759244831753021..comments2024-03-27T01:34:23.434-04:00Comments on Pharma Marketing Blog: Will 2013 Be the Year of "Digital Pharma?"Vladhttp://www.blogger.com/profile/04114063498108633047noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-8550428.post-79863312643365639592013-05-21T10:37:14.647-04:002013-05-21T10:37:14.647-04:00John: I think that pharma is missing a huge piece ...John: I think that pharma is missing a huge piece of the puzzle here. While more and more doctors are going online they are usually looking up med information on sites like Epocrates or going to Medscape. The question then becomes "why would I want to engage a pharma company via eDetailing?" If pharma continues with the same canned sell instead of learning to engage physicians than I don't think they will have any more success than in person detailsRich Meyerhttps://www.blogger.com/profile/10554496300493319658noreply@blogger.com