tag:blogger.com,1999:blog-8550428.post2140335563975824967..comments2024-03-28T13:38:36.788-04:00Comments on Pharma Marketing Blog: "New" Nalts Video Resurfaces: "Enlightened Stupid Marketer"Vladhttp://www.blogger.com/profile/04114063498108633047noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-8550428.post-71941741821760896272009-05-28T00:23:29.386-04:002009-05-28T00:23:29.386-04:00Hi John,
Interesting and mixed views wrt Marketing...Hi John,<br />Interesting and mixed views wrt Marketing in general. Though the truth remains that despite the cliched use of Marketing as a term, its application is still in a nascent stage, particularly for the Pharmaceutical Industry.<br /><br />Not so much for the Innovator drugs where the innovation/drug discovery itself partially takes care of the Marketing part - but imagine the requirements of marketing a Biogenerics/Biosimilars to the consumers (esp if the INN rule applies as is currently in EU). <br />Its such an unexplored field - what do you market your drug as?? How do you position it?? <br /><br />Would be interesting to have your thoughts on the same in any of your future posts!!King Nothinghttps://www.blogger.com/profile/01775558619433946556noreply@blogger.com