tag:blogger.com,1999:blog-8550428.post2050757643796911939..comments2024-03-28T13:38:36.788-04:00Comments on Pharma Marketing Blog: FDA Considers Color Code for Food Labels, But Not for Drug LabelsVladhttp://www.blogger.com/profile/04114063498108633047noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-8550428.post-15104992272444467072010-02-01T01:32:14.129-05:002010-02-01T01:32:14.129-05:00I think such a color-coded system would be helpful...I think such a color-coded system would be helpful in communicating drug risk information to the public. It gives a high-level summary of risk that even health jargon "illiterate" consumers can understand at a glance.Term Papershttp://www.ghostpapers.comnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-26641864945431096232007-09-12T14:42:00.000-04:002007-09-12T14:42:00.000-04:00I think it is a great idea, and like you said, Obv...I think it is a great idea, and like you said, Obviously, if consumers need help understanding food labels, they need much more help understanding drug labels. <BR/><BR/>The previous commenter made the point that "no constant for a given chemical's safety within a particular person's extant chemistry. Which is to say, there are few to no 'green light' across the board cases." -This is true, but is just a general guideline much like the system the FDA has implemented for food labels. It is a warning that would alert users in which a large group who has suffered adverse events. It may or may not affect or pertain to the individual, but it will at least urge them to ask there doctor and investigate the matter.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-56824710569612345782007-09-11T17:52:00.000-04:002007-09-11T17:52:00.000-04:00The issue that I see with your traffic light syste...The issue that I see with your traffic light system for pharma is that there is no constant for a given chemical's safety within a particular person's extant chemistry. Which is to say, there are few to no 'green light' across the board cases.<BR/><BR/>Just as a quick example, I imagine that Aspirin might rate a green light - only my wife is allergic and that green light med would cause her great consternation or even grave illness. Similarly many medications are reactive, produce compound effects within the body, or otherwise alter the chemistry of a body in ways that are more complex than any green-yellow-red system could convey accurately.<BR/><BR/>I see that the idea is to help people understand risk better, but I think the method you posit introduces risk of a far mroe insidious variety. Better to just promote literacy and ask that people try to - you know - pay attention to what they put in their bodies. Try asking a doctor or reading a book, it's much more informative than a misleading EZ-chart.The Continuity Policehttps://www.blogger.com/profile/12686519159977712289noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-44625813666061885412007-09-11T10:04:00.000-04:002007-09-11T10:04:00.000-04:00John - have you seen the risk rating system at iGu...John - have you seen the risk rating system at iGuard.org? My wife was directed to it by her pharmacist last week and it seemed really good. Maybe you should look for royalties!<BR/><BR/>Web 2.0 versus the FDA, I know which one I'm betting on.Anonymousnoreply@blogger.com