tag:blogger.com,1999:blog-8550428.post1708678622773771989..comments2024-03-27T01:34:23.434-04:00Comments on Pharma Marketing Blog: Social Media: Opportunity or Nightmare?Vladhttp://www.blogger.com/profile/04114063498108633047noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-8550428.post-13688281024761970732009-05-03T12:17:00.000-04:002009-05-03T12:17:00.000-04:00Coming from a country with heavily regulated pharm...Coming from a country with heavily regulated pharma advertising (Ireland) I find the whole notion of DTC a little bit bizarre, well ok, VERY bizarre. <br />TO allow pharma companies to go beyond TV advertising and start social networking advertising is in my view completely unethical and shouldn't be allowed happen.<br /><br />The argument of "empowering patients" is a complete load of tripe, marketers are never going to be giving a truly (or even slightly) objective account of the treatment options available so the argue of the eductional value of DTC is just nonsense.<br /><br />The FDA need to get their head out of the sand and get regulation up to date, and in my opinion make them much stricter across the boardEdhttps://www.blogger.com/profile/03347039694968642090noreply@blogger.com