tag:blogger.com,1999:blog-8550428.post152922557324493003..comments2024-03-28T13:38:36.788-04:00Comments on Pharma Marketing Blog: Pharma Reps' Worst Fear Is Near: Outsourced to the Internet!Vladhttp://www.blogger.com/profile/04114063498108633047noreply@blogger.comBlogger12125tag:blogger.com,1999:blog-8550428.post-62954502234388774252014-05-17T07:00:53.192-04:002014-05-17T07:00:53.192-04:00You sure docs "screw around" with their ...You sure docs "screw around" with their wives at resorts? What about the husbands?PharmaGuyhttps://www.blogger.com/profile/10211557578124130640noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-40173674510913880952014-05-16T19:50:29.562-04:002014-05-16T19:50:29.562-04:00It's easy to see why you guys are still bean c...It's easy to see why you guys are still bean counters. Big pharma is taking it's cue from the device industry. They will set up PODs and have the corporate clinics and hospitals tell doctors what drugs to use and give them their kickbacks that way. Most doctors are under the thumbs of corporate same as you guys. <br /><br />I was in sales for a collection agency and I would run into drug reps all the time in their cheesy Harts Shaffner and Marx suits bringing yummies to the fat girl barracudas in the doctors office. <br /><br />Here's the other thing. You don't really need a person parroting a bunch of BS about a drug to a doctor. Doctors don't pay attention anyway. They just want their free trip to a resort where they can party screw around on their wives and get their CEUs. Fat Bastardohttps://www.blogger.com/profile/03839915109115122588noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-82581616198393072792011-01-19T13:18:36.230-05:002011-01-19T13:18:36.230-05:00They may be looking for a different sort of salesp...They may be looking for a different sort of salesperson than they have been hiring for the last 15 years or so. Listen to this podcast and you may find a job opportunity: http://bit.ly/e9YtuRPharmaGuyhttps://www.blogger.com/profile/10211557578124130640noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-48624324489885292632011-01-19T13:09:42.235-05:002011-01-19T13:09:42.235-05:00Basically, you are saying "DON'T go into ...Basically, you are saying "DON'T go into pharmaceutical sales??? In life/health insurance sales now and the market is oversaturated with agents. Thought pharma sales might be better - doesn't sound true now that I have spent a day researching whether or not to try to change fields.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-24480941813113761422009-03-28T12:31:00.000-04:002009-03-28T12:31:00.000-04:00Don't be silly! Everything I have invested in has ...Don't be silly! Everything I have invested in has tanked!<BR/><BR/>And this blog is more about opinion than about evidence. If you want evidence go... come to think of it, where would you go for evidence about such a correlation? <BR/><BR/>In any case, I'm sure it's easy to find "evidence" to support any view you choose.PharmaGuyhttps://www.blogger.com/profile/10211557578124130640noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-83367947898692989252009-03-28T12:23:00.000-04:002009-03-28T12:23:00.000-04:00Do you know what evidence based research is?Equati...Do you know what evidence based research is?<BR/>Equating sales rep decline with e detailing is a weak argument, of course as a marketer you are hoping this might convince companies to spend more on this since you may be invested in it?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-46256380462990174832009-03-26T07:29:00.000-04:002009-03-26T07:29:00.000-04:00I admit that there is no proven correlation betwee...I admit that there is no proven correlation between downsizing the salesforce and increase in non-personal selling/marketing via the Internet. However, the correlations you are talking about are also unproven. As far as I am concerned, we are all correct.PharmaGuyhttps://www.blogger.com/profile/10211557578124130640noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-6865758752217805502009-03-25T22:57:00.000-04:002009-03-25T22:57:00.000-04:00Agree with Steve. The lack of new blockbusters, p...Agree with Steve. The lack of new blockbusters, patent expiry, the economics of sales reps have become less attractive. This is particularly true in primary care coverage(where most of the blockbuster attrition has been).<BR/><BR/>The reduction in headcount has created a vacuum that requires cost efficient education, sampling and other practice services. Our Alternative Sales Channel has been adopted by many of the largest sales forces AFTER they did their biggest cuts. We also have taken the internet to the rep in the field, giving them 5 different access methods. Rep becomes the lead in enabling the proper method for serving the rep, even if it is not face-to-face. The blending of technology-enhanced rep-in-the-field and online sales reps for expanding night and weekend access (when physician is at home) provides better physician service than ever before. <BR/><BR/>Physician patient loads and administrative obligations has left the traditional rep the "odd person out" in many high volume practices. Expanding marketer technology-based capabilities is essential to serving physicians on their terms.<BR/><BR/>Mark Gleason<BR/>Aptilon<BR/>847-331-8628Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-86697417207510793692009-03-24T12:03:00.000-04:002009-03-24T12:03:00.000-04:00Pharma isn't reducing rep headcounts because eDeta...Pharma isn't reducing rep headcounts because eDetailing has arrived. The correlation is the reverse: as pharma's drop reps, online solutions step in to fill the gap. Pharma built up a huge excess of reps during the late 90s and early 00s as they tried to compete w/ Pfizer on feet in the office. They saturated the market. Now, for purely marketplace and financial reasons (refused access to reps and loss of blockbuster revenue) they are reducing those headcounts. As they do so, they are looking for other ways to maintain voice and share of voice. And e is one solution. But we aren't seeing a spend increase commensurate with the savings from rep reducts.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-54159076356591654242009-03-24T11:19:00.000-04:002009-03-24T11:19:00.000-04:00We have a social networking and informational site...We have a social networking and informational site for PAs and nurse practitioners. They want it and it is growing well. So far, pharma has not embraced but we have the capabilities to do e-detailing should a company choose to do this.<BR/>It's a brave new world.<BR/>Dave Mittman, PA<BR/>President, Clinician 1Davehttps://www.blogger.com/profile/10482694271358773146noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-44626684707848661762009-03-24T04:01:00.000-04:002009-03-24T04:01:00.000-04:00One-to-one to Many-to-oneOur industry has been kno...One-to-one to Many-to-one<BR/><BR/>Our industry has been known to market pharma goods through one-to-one relationships with prescribers. Today, technology, and globalization is changing the nature of pharma marketing and selling to 'Many-to-one'. There are 'many media' to interact with the prescriber prospects. So change in prescription habit of a target prescriber will not depend on the one-to-one relationship (ie. MR and doctor) alone, it will depend on the 'Many-to-one interactions'.<BR/><BR/>Hence, the pharma marketing game is becoming more complex. Pharma marketers have to manage more variables of marketing to engage prospects and customers:<BR/><BR/>1) MR-doctor<BR/>2) DTC (mainly TV) in America and New Zealand<BR/>3) Journal and other print ads<BR/>4) Internet sites and internet marketing communication activity like social media <BR/>5) The next slowly building revolutionary mobile based marketing activity (mPharma marketing)<BR/>6) Opinion builder doctors and patients activity<BR/>7) The trend of participatory medicine where the patient is an empowered entity<BR/>8) Conference marketing <BR/><BR/>We contemporary pharma marketers are indeed participating in the transformation of 'global' pharma marketing.Sunil S Chiplunkarhttps://www.blogger.com/profile/11226088596011152385noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-50536915224415708872009-03-23T14:20:00.000-04:002009-03-23T14:20:00.000-04:00John, what a timely and sobering post this is. A t...John, what a timely and sobering post this is. A true wake-up call for the industry.<BR/><BR/>Quite rightly you cite the advent of physicians' social networks on the attrition timeline, and, as it happens, I opened a Linkedin poll this weekend asking:<BR/>Will doctors' social networks radically change pharma marketing & sales?<BR/><BR/>The response has been overwhelming, the comments thick and fast:<BR/>http://polls.linkedin.com/poll-results/28204/lakmg<BR/><BR/>So far it looks as though the majority believe that radical change is on thé way.Anonymousnoreply@blogger.com