tag:blogger.com,1999:blog-8550428.post1317880464070018750..comments2024-03-28T13:38:36.788-04:00Comments on Pharma Marketing Blog: GSK, Sharing Miracles, Celebrities: Where's the Transparency?Vladhttp://www.blogger.com/profile/04114063498108633047noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-8550428.post-74939668790102299472009-06-18T08:09:47.459-04:002009-06-18T08:09:47.459-04:00Hi Ken
May be a clear disclaimer stating that &qu...Hi Ken<br /><br />May be a clear disclaimer stating that " objective is to promote awareness and the administrator has taken enough care to reflect the factual information/experience' gives better clarity and helps to promote the cause.<br /><br />The initiative is really good in increasing the awareness about chronic diseases and motivates individuals to comply with physicians advise.<br /><br />Regards<br /><br />Rajesh Kumar<br />Consultant, Strategic MarketingAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-63105094012011860282009-06-17T19:06:02.823-04:002009-06-17T19:06:02.823-04:00Hi, John:
Your post was brought to my attention. ...Hi, John:<br /><br />Your post was brought to my attention. I want to clear up any possible misunderstanding.<br /><br />First, and most importantly, the core mission of “Sharing Miracles” is shining a spotlight on disease awareness.<br /><br />Today, one in every two Americans suffers from a chronic disease or illness. <br /><br />Of the 24 million Americans who have diabetes today, a staggering 6 million don’t even know it. <br /><br />Do we compensate celebrities for their “Sharing Miracles” appearances? You bet. And we’re unapologetic about that fact.<br /><br />If a single patient learns more about their disease by listening to a celebrity speak about their own personal story of hope, if a single patient discusses an undiagnosed condition with their physician after watching “Sharing Miracles” or visiting our website, we’ve done our job.<br /><br />Just think how many strokes we might prevent, how many cases of kidney failure we could avert or how many thousands of people would avoid diabetes-related blindness.<br /><br />After all, if we really want to achieve success in reforming health care in America, the first place to start is coming to grips with the troubling rates of chronic disease, which devours 75 cents of every dollar spent on health care.<br /><br />Our “Sharing Miracles” TV show, which airs on more than 310 stations across the nation, includes this disclaimer: “The following program is brought to you by the Pharmaceutical Research and Manufacturers of America.”<br /><br />What’s more, there are absolutely no product mentions or endorsements on the show.<br /><br />Ken Johnson, senior vice president<br />Pharmaceutical Research and Manufacturers of America (PhRMA)Unknownhttps://www.blogger.com/profile/08597124565315559625noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-50195157131647034582009-06-16T20:45:04.691-04:002009-06-16T20:45:04.691-04:00John:
Thanks very much for this. Great catch!
I&...John:<br /><br />Thanks very much for this. Great catch!<br /><br />I've just blogged about it myself, and cited you.<br />http://www.businessethics.ca/blog/2009/06/celebrities-tell-stories-of-hope-on.html<br /><br />Regards,<br />ChrisChris MacDonaldhttps://www.blogger.com/profile/16700982394417448854noreply@blogger.com