tag:blogger.com,1999:blog-8550428.post1267643355204674774..comments2024-03-28T13:38:36.788-04:00Comments on Pharma Marketing Blog: DTC Marketing Mix: Radio & Outdoor Ad Spend Soars, Internet Not So Much.Vladhttp://www.blogger.com/profile/04114063498108633047noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-8550428.post-61616401020032954562010-06-15T11:44:27.593-04:002010-06-15T11:44:27.593-04:00I didn't find any analysis of the data but I d...I didn't find any analysis of the data but I doubt that FDA regulations would figure into these particular numbers. I suspect, however, that spending on paid search advertising by pharma is still depressed because of last year's 14 warning letters from the FDA. Perhaps some of the INCREASE in Internet display advertising was due to a shift from search to display advertising, in which case, FDA regulations actually HELPED the latter category at the expense of the former.PharmaGuyhttps://www.blogger.com/profile/10211557578124130640noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-23386921855008955172010-06-15T11:31:11.209-04:002010-06-15T11:31:11.209-04:00Thanks for the info, John. Does the report offer a...Thanks for the info, John. Does the report offer any analysis on this low trend of internet DTC advertising? Is it perhaps linked to the FDA's regulations of internet pharmaceutical marketing and how online drug ads must carry risk information?Anonymousnoreply@blogger.com