tag:blogger.com,1999:blog-8550428.post115695265856352735..comments2024-03-28T13:38:36.788-04:00Comments on Pharma Marketing Blog: Web DTC Video: Boon or Bane?Vladhttp://www.blogger.com/profile/04114063498108633047noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-8550428.post-1157478303088061052006-09-05T13:45:00.000-04:002006-09-05T13:45:00.000-04:00Matt--I wholeheartedly agree with you that streami...Matt--<BR/><BR/>I wholeheartedly agree with you that streaming video technology can be great for educating consumers.<BR/><BR/>My belief, however, is that pharmaceutical marketers care less about education that about moving market share and when push comes to shove, they will fall back on what they know -- traditional TV-like video ads -- and deploy that aggressively on the Web.<BR/><BR/>Yes, there will be a few exceptions, but let's keep an eye out for where the bulk of the money goes.<BR/><BR/>JohnPharmaGuyhttps://www.blogger.com/profile/10211557578124130640noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-1157474578124200892006-09-05T12:42:00.000-04:002006-09-05T12:42:00.000-04:00I agree that there are innovative uses of video on...I agree that there are innovative uses of video on product Web sites -- however, the amount of $ spent on developing these sites will be miniscule compared to the money spent on video ads that follow users around the Net wherever they are and whose purpose is the same as TV ads -- get people to visit their doctors and ask for the brand! <BR/><BR/>Not many people spend much time on product Web sites anyway. Publishers' sites, however, are sticky.<BR/><BR/>And precisely those brands that are in danger -- from competition, from patent loss, etc -- that are heavily advertised on TV will be advertised on the Internet using video ads.PharmaGuyhttps://www.blogger.com/profile/10211557578124130640noreply@blogger.comtag:blogger.com,1999:blog-8550428.post-1157472676965379542006-09-05T12:11:00.000-04:002006-09-05T12:11:00.000-04:00Some of these predictions might be true for the fe...Some of these predictions might be true for the few upcoming "blockbuster" brands (such as Shire's new ADHD drug) that will benefit most from building awareness and filling the bucket, but in other conditions where intense competition is forcing brands to innovate to create long-term emotional bonds with patients, <I> I </I> predict you will see the creative power of video to bring physicians' and patients' voices to life. Wyeth's unbranded KnowMenopause.com is an excellent example of this already begining to happen.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8550428.post-1157469532786007652006-09-05T11:18:00.000-04:002006-09-05T11:18:00.000-04:00I am not sure that you are right about this one, J...I am not sure that you are right about this one, John. I believe that most pharma will find that the pick vignettes from their conference video for patient or physician marketing and have it done by an interactive agency much cheaper and fresher than an ad agency.Anonymousnoreply@blogger.com