tag:blogger.com,1999:blog-8550428.post112083321238287096..comments2024-03-27T01:34:23.434-04:00Comments on Pharma Marketing Blog: Indication Bloat - The Next DTC IssueVladhttp://www.blogger.com/profile/04114063498108633047noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-8550428.post-1146069411700711632006-04-26T12:36:00.000-04:002006-04-26T12:36:00.000-04:00"According to the National Ambulatory Medical Care..."According to the National Ambulatory Medical Care Survey (NAMCS), for every 1,000 men in the United States, 7.7 physician office visits were made for ED in 1985. By 1999, that rate had nearly tripled to 22.3."<BR/><BR/>You attribute this to increase to DTC, which increased patient disease awareness. However, you should also consider that in this time period the first oral ED treatment was approved. <BR/><BR/>Perhaps a more realistic reason for the increase was that patients who previously would not have seen their doctor for ED (as they did not want to use injections or suppositories) were seeking treatment on the knowledge that a simple solution was readily available for the first time.Anonymousnoreply@blogger.com