tag:blogger.com,1999:blog-8550428.post1092094819502573877..comments2024-03-27T01:34:23.434-04:00Comments on Pharma Marketing Blog: Physicians Prefer Gated Social Media CommunitiesVladhttp://www.blogger.com/profile/04114063498108633047noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-8550428.post-58184660184752471282012-10-24T14:24:07.640-04:002012-10-24T14:24:07.640-04:00Great data points, John, but I'm not sure I ag...Great data points, John, but I'm not sure I agree with your last point. I would argue it's only a matter of time before patients and docs use social media to communicate. There are small hints of that future beginning to emerge. <br /><br />One is Mayo Clinic's patient social network, which now has more than 25,000 registered members. Though it is currently for patients to connect with one another, Mayo has indicated they want to enable patients to pose questions online and get answers from docs that others can see. <br /><br />Beyond that, I suspect it won't be long before we see social media bolted on to patient portals in ways that enable docs and patients to follow each other and securely message one another. As digital health tracking becomes more ubiquitous, one or more members of a patient's care team will get pinged if a patient's numbers are trending in the wrong direction. That will trigger new forms of doc/patient communication that will be both derived from and reinforced through social media channels. Anonymoushttps://www.blogger.com/profile/10942778788550741985noreply@blogger.com